The latest article on ‘Marketing Land’ is titled “How Pay-Per-View Networks Cost Advertisers $180 Million A Year In Impression Fraud”. Ginny Marvin says, “A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be on the order of 500 million per day. Assuming... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “The Definitive Glossary of Facebook Marketing Terms”. Mickael Bentz says, “Recent research from Social Media Examiner shows roughly two out of three B2C marketers put Facebook at the top of their social media list for such purposes as keeping customers informed, establishing brand identity, and broadening their reach. But with only 37% of B2C respondents indicating that they felt their Facebook social marketing was effective—and a whopping 84% claiming they didn’t know which social media tools worked best—it seems... [...]
The latest article on HubSpot blog is titled “The Tell-Tale Signs It’s Time to Hire a Marketing Agency”. Amanda Bray says, “To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs — willingly or by necessity — to channel their inner Don Draper and pair his marketing savvy with the 21st century. The challenge is that when you’re an inbound”. The Tell-Tale Signs It’s Time to Hire a Marketing Agency HubSpot [...]
The latest MOZ blog post is titled “How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks”. Annie Cushing says, “You can do your own Watergate-style investigation, learning the secrets of your competitors’ marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how”. How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks MOZ Blog [...]
The latest post on ‘Mashable’ is titled “Study: Google, Facebook Among the Toughest Job Interviewers”. Todd Wasserman says, “Google has earned a reputation for posing brain-teasing questions to interviewees in order to ensure that only the best and brightest make it through its ranks. But according to a new survey, Google isn’t the toughest job interview out there. The career site Glassdoor, which bases its data on reviews from anonymous workers, found that Google was the eighth hardest place to interview. No. 1 was awarded to consulting firm McKinsey & Company”. ... [...]
The latest article on ‘MarketingProfs’ is titled “Webinar Benchmarks, Trends, and Best-Practices”. Ayaz Nanji says, “Promoting a webinar more than seven days before the event can increase audience size 36%, even though most registrants sign up within a week of the scheduled date, according to a recent report by ON24. In addition, the study, which was based on an analysis of more than 2,300 webinars from 500 organizations, found that sending a final email within 24 hours of the start time can increase registration 37%“. Webinar Benchmarks, Trends, and Best-Practices MarketingProfs [...]
The latest ‘Econsultancy’ blog post is titled “Measures of digital marketing ROI are meaningless unless ads are viewable”. Tom Pepper says, “If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right. Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed. New figures from comScore show that more than half of digital ads (54%) are never seen by consumers“. Measures of digital marketing ROI are meaningless unless ads are viewable ... [...]
The latest article on HubSpot blog is titled “How to Build Authority on LinkedIn in 15 Minutes a Day”. Lisa Toner says, “So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You want to be an expert in your field”. How to Build Authority on LinkedIn in 15 Minutes a Day HubSpot [...]
Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Internet Traffic Week: New Way to Use a Known Source”. Gail says, “Traffic can be a challenge. Especially finding people who are interested in buying. This week I was reacquainted with an old friend and discovered new ways to use this source of traffic to benefit both me and my readers!”. Internet Traffic Week: New Way to Use a Known Source PLR Health Wizard Blog *This blog post was submitted by Gail Trahd. [...]
The latest ‘Web Marketing Today’ blog post is titled “9 Ways Local Businesses Can Grow Email Subscriptions”. Pamela Neely says, “Email newsletters can be a lot of work. If you’re creating one every week or so, the only way for it to make sense as a time investment is to have a decent list of people to mail to. Having a good-sized list also means you have the option of spending less on advertising. If you deliver engaging content and go light on the sales pitches, you’ll also likely get more response from your email audience than you would from, say, a print ad. So for all the benefits... [...]