The latest ‘Econsultancy’ blog post is titled “Amazon vs eBay: seven key differences to consider”. Arie Shpanya says, “Amazon and eBay are household names for a reason: nearly 200m people use the two marketplaces to shop online. Consequently, when you’re choosing which of these marketplaces to host your online store on, here are seven attributes to keep in mind”. Amazon vs eBay: seven key differences to consider ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “How to Be Persistent in Sales Without Annoying Your Prospects”. Niti Shah says, “So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often”. How to Be Persistent in Sales Without Annoying Your Prospects HubSpot  [...]

The latest MOZ blog post is titled “Inside In-depth Articles: Dissecting Google’s Latest Feature”. Dr. Pete says, “Google has officially launched their latest feature, in-depth articles. We pulled some preliminary data on how widespread in-depth articles are since launch, what kind of queries they appear on, and which sites are getting the most out of them”. Inside In-depth Articles: Dissecting Google’s Latest Feature MOZ Blog  [...]

The latest ‘Aweber’ blog post is titled “Optimizing Your Campaign for Gmail”. Rebekah Henson says, “With over 400 million users worldwide, there’s a pretty big chance many of the subscribers on your email list are reading your newsletters in Gmail. Just like it’s a good idea to optimize your emails for people reading them on mobile devices, optimizing your emails for specific clients can help you stand out in the inbox. Readable emails that display the way you design them makes your marketing much more effective“. Optimizing Your Campaign for Gmail Aweber Blog  [...]

MarketingSherpa has released a case study titled “Email Marketing: How an e-commerce site eschews discounts in favor of eco-friendly content”. Courtney Eckerle says, “When Paul Cannella started his online business 10 years ago, he became the first manufacturer of eco-friendly canine waste bags in the United States, and snagged the URL PoopBags.com. Learn how he built an email marketing strategy around environmentally conscious content, and used his employees and passions to grow the company”. Email Marketing: How an e-commerce site eschews discounts in favor of eco-friendly... [...]

John Chow’s latest blog post is titled “Automate Your Follows and Likes with Follow Liker”. Chow says, “There are always going to be people who are against social media automation. I remember when I was one of the people who was opposed to scheduled tweets, but I use those all the time now. Most of us time-stamp our blog posts too. As long as the system isn’t abused, this kind of automation just makes sense, especially if you are using social media for business purposes”. Automate Your Follows and Likes with Follow Liker John Chow’s Blog  [...]

The latest post on ‘Mashable’ is titled “Twitter Buys Startup Marakana to Power ‘Twitter University'”. Todd Wasserman says, “In an effort to provide “world-class technical training” to its engineering staff, Twitter on Tuesday announced Twitter University, a project fueled by new acquisition Marakana. A Twitter rep declined to give further details than what was offered in this blog post. “We’ve been working with them for several months,” wrote Chris Fry, Twitter’s SVP of engineering. “The founders, Marko and Sasa Gargenta, have impressed... [...]

The latest article on ‘MarketingProfs’ is titled “How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]”. Zach Redler says, “With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend. In fact, according to CSO Insights, more than 90% of sales orgs have started to invest in tablets as sales tools—and over 70% are already seeing positive ROI. So what impact are tablets really having? For starters, we’ve learned that many sales execs have been creating their own... [...]

The latest article on Business Insider is titled “How Mobile Marketing Is Being Shaped By The Explosive Growth In Big Data”. The BT team says, “The world is awash in data, much of it created by mobile devices, and it can be used to help create more valuable services and advertisements for the mobile consumer. CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion... [...]

The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to drive a winning tablet strategy”. Carin van Vuuren says, “There’s no denying that the tablet is more than a passing fad. With tablet shipments expected to grow 58.7% in 2013, rising from 144.5m to reach 229.3m, and with 34% of the US population currently owning a tablet, it’s important for brands to approach the tablet design process in an entirely unique and different way than the smartphone and desktop. Rather than being an extension of these channels, there’s a huge opportunity... [...]