Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such as pricing and contract terms. Attendees will learn how to assess the performance of their... [...]

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. You’ll learn: Why 37% of... [...]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “From ideation to publishing, AI writing technology is helping marketers speed up the content development process. In this upcoming webinar, Ryan Johnston, VP of marketing at Writer, will separate the facts from the hype and show... [...]

This is a reminder for the eMarketer webinar to be held on February 2, 2023.  eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn: How contextual advertising can solve for first-party cookie deprecation What brands... [...]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels, For Remarkable SEO Results’ on Thursday, February 2, 2023, at 1.00 pm EDT. The DMD team says, “With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join us... [...]

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the front... [...]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023.  Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to get a sense of a few things: What is multi-site management, and why it’s foundational in establishing diverse yet on brand, digital experiences? How our partners... [...]

This is a reminder for the Adweek webinar to be held on January 31, 2023.  Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including key learnings you can apply, from marketing leaders at 1440 Media, Smartsheet and Brandfolder. You’ll find out: Why some partnerships succeed and others fail How to identify and build an authentic brand partnership The most common mistakes... [...]

Your SEO success depends on several elements including keyword research, quality content, and right optimization strategies. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results. Key Insights: Learn how forecasting your SEO can... [...]