Google has made available a video recording of the session ‘Activate your relationships: How to boost revenue with first-party data’ on demand. The Google team says, “In today’s privacy landscape, a publisher’s first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content and services. During this webinar, Ad Manager’s director of product management, Peentoo Patel, discusses three ways that publishers can use their first-party data and new privacy-focused solutions to activate their user relationships and deliver... [...]

This is a reminder for the Digital Marketing Depot webinar to be held on February 9, 2023.  Digital Marketing Depot is hosting a webinar ‘5 CX Trends That Will Shape 2023’ on Thursday, February 9, 2023, at 1.00 EDT. The DMD team says, “This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive increased engagement with customers and employees, from the front line to the C-suite. Businesses that leverage these strategies successfully find that consumers... [...]

This is a reminder for the Search Engine Journal webinar to be held on February 8, 2023.  Search Engine Journal is hosting a webinar ‘Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence’ on Wednesday, February 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and get access to your new strategies to level-up your website. Key Takeaways: What is website intelligence? How can it help SEO experts and digital marketers stay on top of website improvements? (We’ll discuss!) Discover which site optimizations you should keep in... [...]

Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT. The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework. In it, he’ll cover: Why setting organic traffic and keyword goals alone don’t make sense The 4 Disciplines of Execution framework How to set Wildly Important Goals (WIGs) for SEO teams How SEO testing can give you confidence in hitting your goals Templates... [...]

As a marketer facing economic uncertainty, it’s more important than ever to rethink your company’s digital strategy. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & SEM For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How... [...]

When every step of the creative process depends on what comes before it, one missed deadline can derail your entire project’s timeline. Adweek is hosting a webinar ‘Agile Marketing for Creative Teams: A Fresh Approach to Better Workflow’ on Tuesday, February 28, 2023, at 1.00 pm EST. The Adweek team says, “If creatives own only their piece of a project or campaign, the likely results are a siloed team, an incohesive final product and an ultimately dissatisfied client. The solution? Using agile marketing practices for your creative teams. Smooth the transition to agile marketing... [...]

This is a reminder for the Adweek webinar to be held on February 7, 2023.  Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals needed to uplevel your consumer Ways to boost your marketing efficiencies... [...]

This is a reminder for the Search Engine Land webinar to be held on February 7, 2023.  Search Engine Land is hosting a webinar ‘Your Ultimate Paid Search Evaluation Checklist’ on Tuesday, February 7, 2023. The SEL team says, “If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such... [...]

Ahrefs has published a new video ‘Digital Marketers: Stop Ignoring These Things’  featuring Sam Oh. In this video, you’ll learn important things in marketing that many digital marketers ignore but really shouldn’t. Ahrefs  [...]

Blogging is a creative process. By publishing quality useful content on your blog, you can continue to create a large follower base. HubSpot contributor Lindsay Kolowich Cox has published an article featuring 23 blogging mistakes to avoid in 2023. She says, “Fear that you’re missing some of these elements? It’s okay! We’re here to help you and your blog become a success. Let’s delve into some common blogging mistakes and the solutions that will help your blog move up the ranks. Here are the most common blog post mistakes (and their solutions), according to HubSpot bloggers. 1. Create... [...]