MarketingSherpa has published the latest episode of the How I Made in Marketing podcast ‘Growth Marketing: Attribution is a myth, but you need it’. Daniel Burstein says, “Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective. One of the things I really liked about her story – she didn’t only focus on the final ‘why’ the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher:... [...]

It is important to keep yourself updated with the latest trends in marketing. Case studies are proven methods for giving a boost to your business. HubSpot contributor Caroline Forsey has published an article featuring 28 case study examples for marketers, She says, “There’s no better way to generate more leads than by writing case studies. But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form. Marketing Case Study Examples To help you create an attractive and high-converting case study, we’ve... [...]

A marketing mindset is all about being creative and understanding your customer. It’s about seeing the world through your customer’s eyes and understanding what they want, even before they know it themselves. Neil Patel has published a new video ‘This is What Your Marketing Mindset Should ALWAYS Be’ on leveraging user-generated content. He says, “Look, I’ve been in digital marketing for a really long time, over 20 years and I’ve seen so many trends come and even go, but do you know what’s been a constant the entire time I’ve been in the game?” Neil... [...]

Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. Adweek is hosting a webinar ‘Tell a More Engaging Brand Story: Get Your Message Heard With Better Data’ on Tuesday, February 7, 2023, at 1.00 pm EST. The Adweek team says, “Discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate. You’ll find out: Why adding “color” to your first-party data is critical to success The three key signals... [...]

Full-funnel marketing refers to an approach that begins at the top of the funnel by casting a wide net to capture as many leads as possible. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert. PPCexpo has published ‘A Step-by-Step Guide to Success Through Full-Funnel Marketing’. The PPCexpo team says, “Full-funnel marketing is a game-changing strategy that can help your business to increase return on investment (ROI) and drive growth. It focuses on... [...]

This is a reminder for the Adweek webinar to be held on January 26, 2023.  Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis and measurement How identity... [...]

This is a reminder for the Search Engine Journal webinar to be held on January 25, 2023.  Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search results. What You’ll Learn: How... [...]

By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat,... [...]

eMarketer has published the latest episode of the Insider Intelligence podcast ‘2023 tech trends—How generative AI will change creative, Web3 offers benefits for loyalty, and more’. The eMarketer team says, “On today’s episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.” 2023 tech trends eMarketer  [...]

This is a reminder for the Digital Marketing Depot webinar to be held on January 24, 2023.  Digital Marketing Depot is hosting a webinar ‘Keep Customers Engaged Post Holidays and All Year Long’ on Tuesday, January 24, 2023, at 1.00 pm EDT. The DMD team says, “Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more. You’ll learn how to: Build rich customer profiles that you can use to engage... [...]