Semrush has published an article explaining Internet marketing. They have provided its definition, useful tips, and examples. The Semrush team says, “Internet marketing—sometimes referred to as online marketing or e-marketing—allows you to reach your audience through various channels. And no one channel is “right.” It will depend on which channels your audience prefers. Plus, these channels are best when used together. Internet marketing is important for five main reasons. It allows you to: Reach ideal buyers without breaking the bank Establish authority Drive traffic Generate... [...]

Heading into 2023, marketers continue to be not-so-subtly reminded that their brands must find a way to sustain and grow their business with less budget. Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including key learnings you can apply, from marketing leaders at 1440 Media, Smartsheet and Brandfolder. You’ll find out: Why some partnerships succeed and others fail How... [...]

Upstream marketing focuses on creating long-term goals and considers the future of the business whereas downstream marketing looks at current customer needs and sets goals that are reachable in a short period of time. PPCexpo has published an article explaining Upstream vs. Downstream Marketing. The PPCexpo team says, “Upstream vs. downstream marketing can coexist. Depending on the company’s objectives, they may complement each other. Downstream marketing is frequently less aggressive in reaching out to potential customers. This is because it targets people already aware of what they have... [...]

2023 is hear and its time to plan your marketing and execute the already planned campaigns. Every year bring new opportunities and challenging and coping with them is a way to success. Martech Series contributor Paroma Sen has highlighted three things marketers need to pay attention to in 2023. She says, “Most marketers will spend the beginning of a new business quarter or year formalizing plans and structures to use as a framework for the next few months. As brands progress into the next few months of 2023, there will be a greater need to optimize tactics, processes and measurement parameters... [...]

Blogging is a creative process. Quality content publishing can help you attract new visitors and keep them for life. Watch Neil Patel’s video ‘Why Your Blog Strategy Isn’t Driving Traffic’ to grow your blog. He says, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so few blogs actually drive traffic, let alone conversions. There can be many reasons for this, but here are my top 5 reasons your blog strategy isn’t driving traffic.” Neil Patel’s Blog  [...]

Forrester has made available a video replay of a panel discussion on ‘Here’s How To Plan And Budget For 2023 Cybersecurity Trends’. The Forrester team says, “As 2023 approaches, security leaders are hard at work planning for the cybersecurity trends headed our way – setting budgets, developing plans, and establishing priorities. Is your plan on track? Watch and learn how you can plan your security program for the year ahead. We’ll show you what’s top of mind for security leaders across industries and geographies.” Watch the discussion to learn: How a potential recession... [...]

A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. Copyblogger contributor Pamela Wilson has published an article explaining the concept of Minimum Viable Product. She says, “Copyblogger Academy features the Minimum Viable Product approach to building an online business and selling your expertise. The MVP approach espouses a few important ideas: Before you create a large product, test your idea with a smaller product Deliver real value in a lower cost and easy-to-create... [...]

Watch Copyblogger’s podcast episode ‘How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road’ featuring Tim Stoddart and Matthew McGarry. The Copyblogger team says, “Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how the big dogs... [...]

Forbes contributor Bernard Marr has published an article featuring the five biggest business trends in 2023 everyone must know about. He says, “Here are the trends I believe will have the greatest day-to-day impact on the way we work and do business in 2023. 1. Accelerated digital transformation In 2023, we see the continuation of innovations and developments in transformative technologies such as artificial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), cloud computing, blockchain, and super-fast network protocols like 5G. What’s more, these transformational... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Great Marketing Team in 2023’ featuring Paul Flaharty. The MarketingProfs team says, “Post-pandemic hiring should focus on employee retention and staying ahead of business needs, says Paul Flaharty, executive director of the marketing and creative practice at global talent solutions firm Robert Half, in the latest episode of Marketing Smarts. “It’s about talent attraction and retention, and that’s a shifting landscape,” he says. “What used to be acceptable or... [...]