Blogging is a great way to promote your products and services. It also helps you stay connected to your audience. Ahrefs has published a new video ‘How to Make Money Blogging (From Start to Finish)’ revealing some useful strategies to make money from blogging using a simple 5-stage monetization process. Ahrefs  [...]

Market share is the percentage of an industry’s sales that a particular company owns. HubSpot contributor Rebecca Riserbato has published an article explaining market share and how you can calculate it. She says, “Calculating your market share will give you an overall understanding of your position in the industry, but it’s also helpful to understand how you measure up to your direct competitors. Relative Market Share Relative market share compares your performance to industry leaders. Rather than using total industry revenue, you’re dividing your market share by your top competitor’s... [...]

HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘ to help marketers understand how to create their brand voice. This guide covers the following: What is a brand voice? Creating a Brand Voice Brand Voice Examples Brand Voice Template Crafting Your Voice. Caroline Forsey says, “Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed,... [...]

This is a reminder for a Digital Marketing Depot webiar to be held of December 8, 2022.  Digital Marketing Depot is hosting a webinar ‘Do More with Less: Connect Customer Data to Drive Marketing Efficiency’ on Thursday, December 8, 2022, at 1.00 pm EDT. The DMD team says, “In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers – is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. Inter is sending fewer communications that are more relevant... [...]

This is a reminder for a MarketingProfs webiar to be held of December 8, 2022.  MarketingProfs is hosting a webinar ‘Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams’ on Thursday, December 8, 2022, at 2.00 pm ET. The MarketingProfs team says, “Whether you’re new to AI or you have some experience with it, join Aurelia Solomon and Masooma Zakir for Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams. You’ll learn: Important AI trends and what they mean for marketing leaders Best-practices for enabling your team to be... [...]

Neil Patel has published a new video ‘The One Growth Strategy You Can’t Overlook’ explaining the growth marketing strategy. He says, “I get the same question all the time, “If I had to pick one marketing strategy to invest in, what would you pick, Neil?” And while I can’t say for sure that there’s just one strategy I put over everything else just because they all serve different purposes, I can say there is one low-cost, conversion-friendly, high-ROI strategy that you simply can’t afford to have in your marketing arsenal. Can you guess what it is?” Neil... [...]

This is a reminder for an Adweek CMI webiar to be held of December 8, 2022.  Adweek is hosting a webinar ‘Expand Your Reach with Multilingual Content: Connect with Global Audiences at Scale’ on Thursday, December 8, 2022, at 1.00 pm EST. The Adweek team says, “AI-powered tools can help brands break into new markets to extend their reach and increase audience engagement and revenue. Gain insight into the future of connecting with global audiences at scale from leaders at Cameo and Veritone. You’ll find out: Why multilingual content needs to be part of your 2023 strategy The... [...]

This is a reminder for an eMarketer webiar to be held of December 8, 2022.  eMarketer is hosting a webinar ‘Mobile Trends: What to Expect in 2023’ on Thursday, December 8, 2022, at 2.00 pm ET. The eMarketer team says, “In this Meet the Analyst Webinar, our principal analyst Yory Wurmser will walk you through exciting trends emerging for mobile. You’ll learn how: Measurement innovations will take off, though advertisers will need to readjust their models for less deterministic data Mobile is accelerating to become the “remote control” of the home, connecting smart home... [...]

Semrush has published a new workbook ‘Blog Post Checklist: Create High-Quality Organic Content’ to help you create quality content for your blog. The workbook includes: The 5 essential steps to ensuring your blog post’s quality Examples and useful links A free editable blog post checklist. Download it now to create a quality-control process for each of your blog posts. Blog Post Checklist: Create High-Quality Organic Content Semrush  [...]

This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead Grant Germano, and ActionIQ customer success manager Tim Mattessich, about how Bloomberg is using first-party data to power its acquisition efforts. You’ll find out: Strategies to harness data from existing customers to drive successful... [...]