A marketing report is a collection of data from multiple sources—like social media, SEO, PR, and more. Well-crafted reports help you measure your marketing efforts against a set of goals and key performance indicators. Semrush contributor Julia Olennikova has published an article featuring nine marketing report templates and examples for SEO, SEM & More. She says, “We’ve put together nine marketing report templates for your daily, weekly, and monthly reporting. And you can copy or download them all. For free. They can cover different periods: daily, weekly, monthly, quarterly, and... [...]

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]

Continuous upgradation of skills is a way to thrive in our marketing and business. There are several platforms and resources that make it easy for anyone to upgrade. HubSpot contributor Katrina Kirsch has published an article featuring 20 technical skills every marketer needs. She says, “With rapidly advancing technology, nearly every role requires some sort of technical skill. Here are several types you may come across in the marketing world. Image Source While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered... [...]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope, VP, principal analyst at Forrester, and Tyler McDaniel, VP of product management at Epsilon, to understand the role CDPs play in the marketing industry today. You’ll find out: Why enhancing your existing first-party data is critical to better analysis... [...]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]

CallRail has published a new e-book ‘The 2023 outlook for digital marketing agencies’ featuring the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. The CallRail team says, “Despite the current economic uncertainty, agencies have had a strong 2022 and are looking to 2023 with optimism. However, to meet their goals, they’ll need to keep up with new marketing trends and evolving channels while tackling challenges like client acquisition and retention, continued... [...]

Search Engine Journal has published a new episode of the Search Engine Show podcast ‘Journalism to PR to Marketing to Sports – A Journey’ featuring Karina Barriga Albring. Loren Baker says, “In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring of FIFA joins me on the SEJ Show to discuss the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing. Take a look at how sports can provide some... [...]

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Digital Marketing Depot is hosting a webinar ‘Analyze Social Media and Consumer Behavior for the Greater Good’ on Wednesday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people... [...]

The key to staying on top of trends in a competitive, ever-changing market landscape is consumer and market intelligence, which provides unprecedented data and insights to understand and address them. Adweek is hosting a webinar ‘Stay on Trend With Consumer and Social Insights: The Fashion Industry’s Approach to Audience Expansion’ on Tuesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Join experts from NetBase Quid to learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, mine social, consumer and market... [...]

Marketing is an experimental process. You need to keep trying new tactics to improve your revenue. Watch Neil Patel’s ‘7 Marketing Tactics That Provide Quick Results’ to learn new ways to improve your marketing performance. He says, “Seven marketing tactics that provide quick results. Look, I’ll preach about the power of long-term marketing strategy and SEO. And don’t worry, even though I love SEO, I’m not going to focus on it because I know SEO takes a longer time to get results. It doesn’t mean you shouldn’t do it, but sometimes as a business,... [...]