MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘B2B Revenue Marketing and Closing the Credibility Gap’ featuring Jim McHugh. George B. Thomas says, “Moving to a revenue-based model means better communication and alignment. It means questioning the way we traditionally think about marketing success. “Have the confidence and the fortitude to challenge the old perceptions….by doing so, we’ll remove this folklore of ‘marketing only focuses on things that aren’t directly connected to business,’ and we can... [...]
Archive for the 'Internet Marketing Tips' Category
To get your blog noticed, you’ll want to make sure it’s optimized for search engines. This means your blog will appear in the top ranks of relevant search queries. Semrush contributor Benjamin Rojas has published an article featuring five ways to craft blog posts that search engines love. He says, “When you line up with that goal, search engines will automatically love your content. With that in mind, let’s take a look at how to craft blog posts that are optimized to rank on search engines. Learning What Your Audience Wants When you start blogging, the first step you need to take is... [...]
MarketingProfs has published a new episode of the ‘Marketing Smarts’ podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. George B. Thomas says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the audience entry points into the concept of Web3 to make it seem less intimidating. He insists marketers may be halfway there already, in a stage he calls Web2.5. Take loyalty programs, for example: “We’re starting to see folks like... [...]
Online reviews help you expand your business by winning the trust of your prospects. Positive reviews are an asset, but what about negative reviews? Sterling Sky contributor Joy Hawkins has published an article featuring four ways to remove negative reviews on Google. He says, “There are four steps to getting a review removed that violate Google’s guidelines and you must follow them in this order! 1. Flag the Review in the Dashboard Go to your Google Business Profile (GBP) dashboard. You can do this one of two ways. First, you can search your business name on Google and you should see... [...]
Online reputation management is a proces used to create a positive perception of a brand or business. Search Engine Journal contributor Rachel Vandernick has published an article explaining Online Reputation Management (ORM). She says, “While the mix that each business uses to maintain its online reputation will differ, ORM should involve a combination of the following: Owned media – Employee and customer stories, user-generated content (UGC), reviews, webinars, and brand-created content. Paid media – Sponsored social posts, lead generation, affiliate programs, and native advertising. Earned... [...]
HubSpot has published a new video ‘How to Create Brand Style Guides Like A Pro’ featuring useful advice on creating a brand style guide. The HubSpot team says, “A brand style guide is a great asset to have for creating consistent and on brand content. In this video we’re sharing all the key elements that you should have. We also have a free in-depth guide + template that you can use when creating your own unique brand style guide.” HubSpot [...]
This is a reminder for a Search Engine Journal webinar to be held on December 14, 2022. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET. The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts. We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold. Key Takeaways: What a crazy... [...]
This is a reminder for a MarketingProfs webinar to be held on December 14, 2022. MarketingProfs is hosting a webinar ‘The Future of B2B Marketing: Hot Advice & Smart Insights for 2023’ on Wednesday, December 14, 2022, at 12.00 pm ET. The MarketingProfs team says, “No sales pitches. No slide decks. Just a group of marketing leaders sharing their visions of what’s to come… all while hoping to win the audience-voted Ugliest Sweater contest. Join us at this informal, intimate fireside chat to learn: How to plan for on-going changes in digital privacy to maintain... [...]
This is a reminder for a Adweek webinar to be held on December 13, 2022. Adweek is hosting a webinar ‘Make Efficiency Your 2023 Resolution: Slack Isn’t Just for DMs’ on Tuesday, December 13, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Slack and Silverline about what it takes to make marketing and sales efficiency your mantra, including step-by-step actions to take to improve your processes. You’ll find out: Strategies to enhance team productivity with more efficient workflows Methods to break down silos for flawless execution across all ongoing campaigns How... [...]
2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Adweek is hosting a webinar ‘2023 Advertising and Media Data Trends and Forecast: Start the Year Off Right’ on Thursday, January 12, 2023, at 1.00 pm EST. The Adweek team says, “Dive into the key shifts impacting advertising and media in 2023 with industry principals from Snowflake. You’ll find out: Notable trends in retail media and data management The increasing importance of multi-currency measurement How to implement... [...]