This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data you already have to drive impact for acquisition, retention and upsell initiatives:     Why revealing the human behind the consumer is critical for a smarter, more efficient marketing strategy How to unlock value by leveraging... [...]

Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding digital marketers on How Data Science Can Boost SEO Strategy in 2023, making sure that you... [...]

Semrush has published ‘How Long Should a Blog Post Be? A Data-Driven Guide for 2023’ to help marketers improve blogging performance. Margarita Loktionova says, “A good content strategy will address both short- and long-form content needs. Let’s examine these factors in more detail and determine the best blog post length for each. Does the Length of a Blog Post Really Matter? Yes—but that doesn’t mean longer posts are always better. In reality, your decision on the length of your blog post should primarily depend on the search intent. That is, you should provide the blog... [...]

Building trust with agency and establishing a strong marketing foundation is a sure-fire way to take your business to the next level. Search Engine Journal is hosting a webinar ‘6 Keys Your Business Needs to Win with Your Marketing Agency’ on Wednesday, October 12, 2022, at 2.00 pm ET. The SEJ team says, “Register for our webinar, 6 Keys Your Business Needs to Win with Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine interest and transform consideration into conversions. You’ll learn the key areas where your... [...]

Neil Patel has published a new video ‘The Best Digital Marketing Strategy You’ve Never Tried’ revealing a unique digital marketing strategy. He says, “The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really,... [...]

This is a reminder post for MarketingProfs’s webinar scheduled for tomorrow. MarketingProfs is hosting a webinar ‘Content Creation and Curation: The Missing Link Between Sales and Marketing’ on Thursday, September 29, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us in this 45-minute webinar to discover why creating and curating great content is the key to a symbiotic, highly successful relationship between your sales and marketing teams. You’ll learn: When and how to align your content marketing efforts with the needs of Sales at the forefront When... [...]

This is a reminder post for MarTech’s webinar scheduled for tomorrow. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022, at 1.00 pm EDT. The MarTech team says, “With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes in. Join experts to learn... [...]

Blogging is a powerful way to grow your following online. It helps you build authenticity and strengthen your voice as a marketer. Watch Ahrefs’ latest video ‘Complete Blogging Course to Grow Your Business’ featuring an in-depth blogging tutorial. The Ahrefs team says, “In this blogging course, you’ll learn how to grow traffic to your blog and turn it into a customer acquisition channel for your business.” Ahrefs  [...]

Many marketers are struggling to build a corporate-level first-party data strategy, especially those managing disconnected brand teams amidst organizational shifts and the ever-changing ad tech industry. Now is the time to better understand today’s consumer data landscape to help your organization build a strong foundation to prepare for what’s to come. Adweek is hosting a webinar ‘Future-Proof Your First-Party Data Strategy’ on Wednesday, October 26, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Kate Sirkin, EVP of global data partnerships at Epsilon, joined... [...]

HubSpot has published the ‘State of Marketing Trends Report 2022’ to help marketers prioritize their strategies and outperform their goals. The HubSpot team says, “A new report by HubSpot, Litmus, Rock Content, and Wistia to help marketers prioritize their strategies and outperform their goals. Data from over 1,600 marketers across the globe. Insights and predictions from our leading people and partners.” State of Marketing Trends Report 2022 HubSpot  [...]