Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “Join this webinar to hear experts from AWS, Forrester, Merkle, and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability... [...]

Neil Patel has published a new video ‘The Long-Term Marketing Tactic You Need to Start Focusing On’ sharing some useful insights on long-term marketing tactics. He says, “The long-term marketing tactic that you need to start focusing on. I have tried literally most marketing strategies that you can think of. From sponsoring sports teams to television ads, from every form of digital marketing. You name it, I’ve probably tried it.” Neil Patel’s Blog  [...]

This is a reminder for MarketingProfs’ ‘How to Create a Sales Enablement Process That Converts’ webinar. MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The stumbling blocks to avoid How to profile your audience and tailor... [...]

Having a complete customer view across all channels and touchpoints is not only vital for marketing success, but also a key component in today’s privacy-first environment. Adweek is hosting a webinar ‘A Privacy-Centric Approach to Data Sharing: Create a Complete View of Your Customer’ on Wednesday, October 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, and Adrian Bolosan industry principal at Snowflake as they discuss how you can enhance and maintain a holistic, privacy-centric perspective of... [...]

This is a reminder for SEJ’s ‘Measuring Marketing Effectiveness: What You Need to Know’ webinar. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques you can implement today. The pros and cons of each measurement technique. How to select... [...]

A precise blog post outline helps your readers get a quick idea about your blog posts. Ahrefs contributor Si Quan Ong has published an article featuring seven steps to writing a blog post outline. He says, “Creating a blog post outline will help you: Overcome the dreaded “writer’s block.” Organize your thoughts before you put pen to paper. Ensure you’re not missing any important points. Order your blog post in a logical, easy-to-read structure. Get you and your editor, client, or manager (if you’re working with one) on the same page. In this post, you’ll learn how to write... [...]

This is a reminder for MarTech’s webinar ‘Sink or Swim: 5 Ways to Survive a Struggling Economy’ on Tuesday, September 27, 2022. The MarTech team says, “We’ll explore case studies featuring, Retail Industry, Electric Vehicles, Supply Chain, and the World Cup to demonstrate which areas you should delve into to survive a struggling economy. You’ll find out how to: Explore two different approaches to opportunity discovery (whitespace analysis/mapping) Predict the movement of competitors Identify and capitalize on emerging trends Locate gaps in the current brand... [...]

Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you... [...]

HubSpot has published a new video ‘The Ultimate Guide to Product Marketing for Small Businesses’ featuring useful  product marketing strategies. The HubSpot team says, “Why is Product Marketing Important? In this video, Jamal dives deep into the steps for a successful product marketing strategy. He talks about a product’s target audience, using strategic positioning and messaging to boost revenue and demand for the product.” HubSpot  [...]

Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that Make or Break Brand Relationships’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The MarTech team says, “Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s... [...]