As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built a comprehensive picture of campaign performance with Snap and... [...]
Archive for the 'Internet Marketing Tips' Category
Digital Marketing Institute has published ‘A Guide to Employee Advocacy on Social Media’. Pádraig Hanratty says, “Imagine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online. Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve your business goals. In this blog, we’ll uncover the benefits of employee advocacy for both... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘HubSpot Co-Founder Introduces The Future Of Ai Agents’. The HubSpot team says, “Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.” HubSpot [...]
MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus companies, and that’s getting buy-in to do these things in the first place. How do you get customers to agree to be featured? How do you make the ask? How do you scale this and make it something that can happen beyond just you?” MOZ [...]
This is a reminder for the Adweek webinar to be held on September 17, 2024. Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with... [...]
HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot [...]
A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Brand Video Strategy: Building Instant Connections With Your Future Customers’ featuring Mariana Henninger. This episode covers the following: Why Brand Videos Are Important... [...]
A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The Semrush team says, “In this video, we’ll show you how to create a topic cluster strategy that goes beyond publishing a few random articles. You’ll learn how to develop a content plan that consistently covers all aspects of your chosen topic,... [...]
Demand generation focuses on creating awareness and interest in a company’s products or services, driving long-term engagement. It integrates marketing strategies to nurture prospects and convert them into loyal customers. Content Marketing Institute is hosting a webinar ‘Demand Generation Masterclass’ on Wednesday, August 14, 2024, at 2.00 pm ET. The CMI team says, “Are you ready to finish the year strong with your demand generation efforts? Join us for our FREE Demand Generation Masterclass on September 18 and 19. This event will equip you with the trends, tools, and... [...]
In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept, and it includes valuable insights on brands who invest in this idea. Merchants expanded their Feedprints 15.5% Marketplace GMV grew 20.5%, more than double the rate of ecommerce growth Download the report today to learn more findings and what... [...]