HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s Working With Short-Form Video Today Categorizing Your Content: Sell, Engagement, and Culture Shots The 4-3-2 Rule: How to Be Strategic With Your Content. Social Media Examiner  [...]

Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’. Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today. Step 1: Define Your Offer And Your Target Audience The topics you create content for depend on your offer and target audience, so defining both is the first step to personal branding for solopreneurs. While you may think you already know what you offer and who you serve, many solopreneurs struggle to gain traction because they haven’t... [...]

Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. Adweek is hosting a webinar ‘Create Breakthrough Digital Ads With Entertainment Partners’ on Tuesday, September 24, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to entertainment ad partnerships with Mike Benson, president and CMO of CBS, Andrew Gilman, CMO of NWN Carousel, and Alan Gould, Co-CEO of MutualMarkets. You’ll find out: How... [...]

Marketing with Instagram Reels in 2024 is a dynamic way to engage audiences through short, creative video content. It amplifies brand visibility and drives interaction by leveraging trends and viral potential in a highly visual and shareable format. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘4 Easy Ways to Make Better Instagram Reels’ featuring Shannon McKinstrie. This episode covers the following: Why Instagram Reels Matter How to Create Instagram Reels... [...]

Semrush has published a new video ‘Transform Your Social Media Reporting: Save Time with Automation’. The Semrush team says, “Say goodbye to tedious report creation and hello to efficient, automated insights. Ready to make your last manual report ever? Watch now and see how Semrush Social Analytics can save you time and effort!” Semrush    [...]

The marketing ecosystem in 2024 heavily influences SEO, with integrated strategies across social media, content marketing, and paid ads boosting organic search rankings. Collaborative efforts enhance visibility, making SEO a dynamic and interconnected discipline. MOZ has published the latest Whiteboard Friday video ‘Your Marketing Ecosystem’s Impact on SEO’ featuring Amanda Jordan. The MOZ team says, “Today we’re going to be talking about your marketing ecosystem and the impact it has on your SEO when we talk about our marketing... [...]

HubSpot has published a new video ‘Introducing AI Search Grader: Improve Brand Visibility In Large Language Models’. The HubSpot team says, “HubSpot is launching a new, first-of-its-kind, AI-powered app “AI Search Grader”. AI Search Grader is the first free tool for marketers to understand and improve their brand visibility in Large Language Models, like GPT-4o. The tool eliminates the need for expertise, and takes the guesswork out of how brands show up in AI chatbots: It does the prompt engineering for marketers and contextualizes... [...]

Digital Marketing Depot has published ‘The Marketer’s First-Party Data Playbook’. The DMD team says, “As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact audiences and segmentation to driving more personalized experiences? Check out the Marketer’s First-Party Data Playbook from LiveRamp to: Explore six strategies for reaching more audiences with hyper-personalized content Discover... [...]

This is a reminder for the Adweek webinar to be held on August 29, 2024.  When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will... [...]