HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘13 Tips To Master Video Marketing In 2024’ featuring Chris Savage. The HubSpot team says, “Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies... [...]
Archive for the 'Internet Marketing Tips' Category
Brand protection involves safeguarding a company’s reputation, trademarks, and intellectual property from misuse or infringement. It ensures that the brand’s identity and value are maintained, preventing counterfeiting, unauthorized use, and damage to consumer trust. Search Engine Land has published ‘Brand Protection: The Complete Guide’. The SEL team says, “Brand protection is an essential part of paid search. it helps safeguard your brand from competitors, affiliates and resellers capitalizing on your brand’s equity, potentially damaging its reputation and driving... [...]
Buyer beliefs are the deeply held convictions about a product or brand. These mental constructs influence purchasing decisions, shaping perceptions about quality, value, and problem-solving capabilities. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Leverage Buyer Beliefs to Improve Your Marketing’ featuring Billy Broas. This episode covers the following: Why Beliefs Matter in Marketing Why Smart Marketers Get Stuck in the Curse of Knowledge How... [...]
Great webinars require great content. Whether in the form of compelling presentations or just great conversations, keeping your audience’s attention today, means telling compelling stories and delivering engaging and interactive experiences. Content Marketing Institute is hosting a webinar ’10 Tips for Creating Great Webinar Content that Drives Engagement’ on Wednesday, August 14, 2024, at 2.00 pm ET. The CMI team says, “Join other marketing leaders as we discuss 10 best practices you can start using today to deliver content virtually that drives engagement and keeps your audience’s... [...]
Digital Inspiration refers to the creative use of digital tools and technologies to spark innovation and new ideas. It encompasses finding inspiration through online content, digital art, and technological advancements to enhance creativity and problem-solving. HubSpot contributor Kristen Baker has published an article featuring the ultimate list of 100 marketing quotes for digital inspiration. She says, “Quotes are a powerful way to tap into the wisdom and experience of others. They offer valuable perspectives and capture the essence of important concepts in a concise, impactful manner. Whether... [...]
Directional Reporting involves the strategic presentation of data and information to guide decision-making and emphasize specific outcomes. It focuses on aligning reporting with organizational goals to influence future actions and directions. MOZ has published the latest Whiteboard Friday video ‘Directional Reporting in GA4Directional Reporting in GA4’ featuring Dana DiTomaso. In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data. MOZ [...]
Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down... [...]
Adweek is hosting a webinar ‘The Secrets to Capturing Attention in a Non-Linear World’ on Wednesday, September 4, 2024, at 1.00 pm ET. The Adweek team says, “Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload where ads are everywhere and interest is fleeting. That’s why many advertisers have zeroed in on attention as a success metric. After all, if a consumer pays attention to your ad, that’s a vote of confidence for its impact and effectiveness. Or... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Sell Your Marketing Agency’ featuring Veronica Romney. This episode covers the following: How to Determine Whether You Should Sell Your Marketing Agency The Challenges of Preparing Your Agency for Sale How to Handle Unforeseen Issues When Selling Your Agency How Selling Your Agency Can Have an Emotional Impact on Your Team How Your Professional Life Can Change Post-Sale Perceiving the Value of Your Agency... [...]
Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’. The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data... [...]