This is a reminder for the Adweek webinar to be held on August 1, 2024.  Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. Adweek is hosting a webinar ‘The Future of Event Marketing’ on Thursday, August 1, 2024, at 1.00 pm ET. The Adweek team says, “New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based... [...]

HubSpot has published the ‘2024 State of Marketing & Trends Report’. Maxwell Iskiev says, “If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences. Top Digital Marketing Trends in 2024: AI is driving marketing industry growth, but it still faces adoption barriers like job security concerns, brand reputation, and a lack of knowledge about how to use it. Social media apps could drive higher ROI... [...]

HubSpot has published a new video ‘Entrepreneurs are now Content Creators’. The HubSpot team says, “Attention content creators and entrepreneurs! I’m spilling the tea on the 4 things I wish I knew before diving into the wild world of entrepreneurship. Discover why having a solid routine is the secret to staying sane and productive. And spoiler alert: Your income won’t be consistent! Learn how to navigate the ups and downs and keep your finances in check. These days, a great website isn’t enough, so find out how... [...]

Marketing automation is essential for streamlining repetitive tasks, allowing businesses to efficiently manage and scale their marketing efforts. It enables personalized customer interactions and improves lead nurturing, resulting in higher conversion rates and better customer engagement. Digital Marketing Depot has published ‘The Marketing Automation Quickstart Guide’. The DMD team says, “Want to reach your target audience in a more personalized way in less time? Download the Marketing Automation Quickstart Guide today to: Improve and accelerate your marketing automation... [...]

When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will require time and preparation. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices on how top marketers are... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Make Your Marketing Agency Irreplaceable’ featuring Beth Newton . This episode covers the following: Transitioning From a Vendor to a Resource Provider in a Marketing Agency How to Begin to Change the Perception of Your Clients How Agency Owners Can Effectively Build a Network That Adds Value to Their Client Relationships How Being a Valued Partner to Your Clients Can Strengthen Your Relationships With... [...]

Actionable AI refers to artificial intelligence systems designed to provide practical, data-driven insights that lead directly to tangible actions and decisions. By transforming complex data into clear recommendations, Actionable AI enables businesses to enhance efficiency, optimize processes, and drive growth effectively. MOZ has published the latest Whiteboard Friday video ‘Actionable AI’ featuring Britney Muller. In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen. MOZ  [...]

AI in marketing leverages data analysis and machine learning to personalize customer experiences, predict trends, and optimize campaigns. This technology helps businesses automate tasks, improve targeting, and gain deeper insights into consumer behavior. The latest ‘Masters in Marketing’ video is titled ‘How I get free publicity in 10 minutes a day (AI Marketing)’. The MiM team says, “In a world where SEO is constantly evolving, many are claiming it’s dead. But today, I’m... [...]

This is a reminder for the Adweek webinar to be held on July 25, 2024. Effective customer experience management is crucial for building brand loyalty and driving repeat business, as it ensures that customers feel valued and satisfied at every touchpoint. Additionally, positive customer experiences can lead to valuable word-of-mouth marketing, significantly enhancing your brand’s reputation and reach. Adweek is hosting a webinar ‘Stop Losing Customers to Bad Digital Experiences’ on Thursday, July 25, 2024, at 1.00 pm ET. The Adweek team says, “Whether you’re in marketing,... [...]

This is a reminder for the CMI webinar to be held on July 25, 2024. The Authority Market focuses on establishing a business or individual as a leading expert in their field to build trust and credibility. This approach enhances brand reputation and drives long-term customer loyalty and engagement. Content Marketing Institute is hosting a webinar ‘The Authority Market: How Marketing Leaders Become CEOs’ on Thursday, July 25, 2024, at 2.00 pm ET. The CMI team says, “Join Ryan Brock, Chief Solution Officer at DemandJump for a look into how to shift from depending on the traditional... [...]