Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy.... [...]
Archive for the 'Internet Marketing Tips' Category
HubSpot has published a new case study ‘How The Hustle Got 43,876 More Clicks’. Curt del Principe says, “Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar, because I’m going to share a process that you can start today. The How-To... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Marketing Strategies To Grow Your Startup In 2024’. This episode covers: Startup marketing masterclass condensed for easy consumption. Identify essential business needs, seek expert advice. Experience and pattern matching crucial for hiring. CEO’s clear expectations crucial for successful performance. Horizontal companies focus on targeted customer retention. Invest in predictable distribution engine for... [...]
Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.” Content Marketing Institute [...]
User-Generated Content (UGC) is crucial for building trust and authenticity in digital marketing. It allows brands to showcase genuine customer experiences, enhancing credibility and engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘UGC Strategy: Boosting Visibility and Sales With Customer Content’ featuring Neal Schaffer. This episode covers the following: Defining User-Generated Content (UGC) and It’s Benefits for Marketing Getting Started With... [...]
Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper. In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research. MOZ [...]
AI writing tools assist in generating content by automating text creation, editing, and optimization, enabling users to produce high-quality writing quickly. These tools enhance creativity and productivity by offering suggestions, correcting grammar, and tailoring content to specific audiences. Digital Marketing Depot has published ‘General vs. Marketing Specific AI Writing Tools’. The DMD team says, “Unlock the power of AI in marketing with our comprehensive guide comparing general-purpose AI assistants and specialized marketing tools. Discover: Capabilities and limitations... [...]
Data infusion in marketing involves integrating diverse data sources into marketing strategies to create more personalized and effective campaigns. By leveraging real-time data, businesses can enhance customer insights and optimize decision-making processes, leading to improved engagement and ROI. Adweek is hosting a webinar ‘Reinvigorate Your Marketing With a Data Infusion’ on Tuesday, August 20, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to determine what data will drive the best outcomes for your business and learn how to avoid data that could be slowing down your... [...]
Claude 3.5 Sonnet is an advanced AI model developed by Anthropic, designed to balance speed, accuracy, and versatility. It excels in various tasks, including complex reasoning, coding, and interpreting visual data. One of its standout features is the introduction of “Artifacts,” which allows users to interactively edit and build upon the AI’s outputs, making it highly collaborative. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘3 Best Ways To Use Claude 3.5 Sonnet For Businesses’... [...]
LinkedIn Advertising offers precise targeting by leveraging professional demographics, enabling businesses to reach decision-makers and industry leaders. Its diverse ad formats, including Sponsored Content and InMail, drive high-quality leads and foster meaningful engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More’ featuring Anthony Blatner. This episode covers the following: Why Marketers... [...]