Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]

This is a reminder for the Adweek webinar to be held on August 20, 2024.  Data infusion in marketing involves integrating diverse data sources into marketing strategies to create more personalized and effective campaigns. By leveraging real-time data, businesses can enhance customer insights and optimize decision-making processes, leading to improved engagement and ROI. Adweek is hosting a webinar ‘Reinvigorate Your Marketing With a Data Infusion’ on Tuesday, August 20, 2024, at 1.00 pm ET. The Adweek team says, “Explore how to determine what data will drive the best outcomes... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Decoding The Fall Of Traditional Marketing In 10 Minutes’. This episode covers: Frustration with ecosystem, superhero syndrome, inspiring independence. What Gary wants to change in marketing. A diverse range of target demographics for marketing. HubSpot  [...]

Email marketing welcome sequences are crucial for making a strong first impression, nurturing new subscribers by providing valuable content, and building brand loyalty. They set the tone for future interactions, significantly boosting engagement and conversion rates. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating Winning Email Marketing Welcome Sequences’ featuring Tyler Cook. This episode covers the following: Why Marketers Should Focus on Email... [...]

Generative AI refers to models that create new content, such as text, images, or music, by learning patterns from existing data. It powers applications like text generation, art creation, and deepfake technology, revolutionizing how creative tasks are approached. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating GenAI solutions: Integration with existing... [...]

AI-powered segmentation leverages machine learning algorithms to accurately divide images or data into meaningful sections, improving precision in tasks like medical imaging or marketing analysis. This technology enhances efficiency by automating complex classification processes, making it essential in various industries. Adweek is hosting a webinar ‘A Marketer’s Guide to AI-Powered Segmentation’ on Tuesday, September 10, 2024, at 1.00 pm ET. The Adweek team says, “Segmentation is a powerful tool for marketers that shouldn’t be overlooked, but understanding the role that AI... [...]

Content Marketing Institute is hosting a webinar ‘MasterTHIS: Content Strategy’ on Wednesday, August 21, 2024, at 1.00 pm ET. The CMI team says, “It’s the second half of the year. How’s your content strategy performing? If you’re like many marketers, your strategy has been collecting dust in an electronic file since the beginning of the year. Let’s get together on August 21 and 28 to check our strategies, workflows, and performance to put some new life into those plans. You might find a little strategy tune-up is in order. Join us to learn: Strategies to scale your... [...]

When it comes to delivering the right message to the right person in the right context, AI and automation are transformative tools that promise instant, real-time creation of tailored digital ads. Adweek is hosting a webinar ‘Are Your Ads Ready for AI and Automation?’ on Thursday, August 29, 2024, at 1.00 pm ET. The Adweek team says, “Marketers need to adapt to these technologies to streamline production and optimize spend. But like all new technologies and workflows, implementing AI and automation will require time and preparation. Get best practices on how top marketers are... [...]

YouTube advertising allows brands to reach a vast audience through targeted video ads, enhancing brand visibility and engagement. By leveraging YouTube’s data-driven targeting, businesses can deliver personalized messages to specific demographics, maximizing the impact of their campaigns. Adweek is hosting a webinar ‘YouTube Advertising in the Age of Shorts and CTV’ on Tuesday, August 27, 2024, at 1.00 pm ET. The Adweek team says, “Discover how you should approach your YouTube strategy in the second half of 2024 and beyond to drive real outcomes, with insights from media... [...]