Generative AI, capable of creating content like text, images, and music, is revolutionizing creative industries by automating complex tasks and expanding the boundaries of innovation. This technology not only enhances productivity but also opens up new possibilities for personalized and dynamic content creation. Digital Marketing Depot has published ‘The Enterprise CMO’s Guide to Adopting Generative AI’. The DMD team says, “Navigate the rapidly evolving landscape of marketing-specific AI tools with our comprehensive guide. Discover essential questions to ask when evaluating... [...]

In 2024, content marketing continues to evolve with a focus on personalized, value-driven content that resonates with niche audiences. Emerging technologies like AI and interactive experiences are key, helping brands create more engaging, data-informed strategies to capture and retain attention. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 2024 Content Marketing Guide You Need To Survive AI’. This episode covers: Alex Hormozi discusses iterating book,... [...]

Emotions in advertising create a powerful connection with the audience, making messages more memorable and influencing purchasing decisions by tapping into feelings rather than just logic. By evoking emotions like happiness, nostalgia, or fear, ads can drive deeper engagement and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Leveraging Emotions in Your Facebook Ads for Better Results’ featuring Nick Theriot. This episode covers the following: Why... [...]

Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with measurement and insights leaders from Pinterest, Pernod Ricard, and Kantar.... [...]

Holistic marketing strategies integrate all aspects of a business, ensuring consistent messaging and a unified customer experience across every touchpoint. This approach fosters stronger brand loyalty and drives sustainable long-term growth. Search Engine Journal is hosting a webinar ‘Holistic Marketing Strategies That Drive Revenue’ on Tuesday, August 27, 2024, at 2.00 pm ET. The SEJ team says, “Join Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell as they chat about driving demand, lead gen, revenue,... [...]

The latest Digital Marketing Institute podcast is ‘What Does Today’s CMO Really Do?’. The DMI team says, “In this episode – our 100th! – host ⁠Will Francis⁠⁠⁠⁠⁠ chats with ⁠⁠⁠Brian Finnerty, the CMO of educational software company ⁠D2L⁠. They look at Brian’s long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as... [...]

This is a reminder for the Adweek webinar to be held on August 22, 2024. Whether you’re planning new projects with incomplete information or trying to track communications across email, spreadsheets, meetings and more, workload management can often feel more reactive than proactive. Adweek is hosting a webinar ‘Better Workload Management for Marketing Teams’ on Thursday, August 22, 2024, at 1.00 pm ET. The Adweek team says, “Hear about best practices in marketing work management that you can integrate into your own team’s workflow from leaders at Adobe. You’ll find out: The... [...]

Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek is hosting a webinar ‘The Future of Marketing With Gen AI’ on Wednesday, September 11, 2024, at 1.00 pm ET. The Adweek team says, “Join SAS leaders to discover how businesses are preparing to invest in gen AI for their marketing projects and other advanced applications to get ahead. You’ll... [...]

New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek team says, “Get insights from the report, including how brands can leverage multi-channel strategies to maximize engagement, with leaders from Fubo, Causal IQ, and DISQO. You’ll find out: How to create seamless viewer experiences across multiple devices Effective strategies for leveraging data to optimize ad placements New... [...]

This is a reminder for the Adweek webinar to be held on August 21, 2024.  Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration... [...]