Digital marketing as a profession involves utilizing online platforms and strategies to promote brands, products, and services, driving engagement and sales. It combines creativity with analytical skills to optimize campaigns and measure their effectiveness in real-time. Digital Marketing Institute contributor Emma Prunty has published an article featuring salary guides for digital marketers. She says, “Check out the DMI Career Center for a broad array of webinars, toolkits, articles, interviews, podcasts, tips and techniques to help your digital marketing career. Then have a look through... [...]

MarketingProfs has published a new report ‘Supercharging Next-Gen Events’ featuring insightful strategies to improve events. The MarketingProfs team says, “Events have evolved from one-off, face-to-face gatherings to a series of in-person, virtual, and hybrid happenings. And with these different event types, increased stakeholders, and attendees expecting more, now is the time to effectively manage your events to boost ROI. Supercharging Next-Gen Events, a new report conducted by CMO Council and commissioned by Cvent, dives into these new challenges and provides insights from... [...]

This is a reminder for the Adweek webinar to be held on July 11, 2024.  Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. Adweek is hosting a webinar ‘The State of CTV Ad Targeting’ on Thursday, July 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect... [...]

Brand awareness is crucial as it helps consumers recognize and recall your brand, distinguishing it from competitors. High brand awareness fosters trust and loyalty, leading to increased customer retention and market share. HubSpot has published ‘The Ultimate Guide to Brand Awareness’ featuring useful advice on how to use it for improving marketing efforts, consumer perception, and revenue. Allie Decker says, “In a world where consumers rely on extensive research and others’ opinions before making a purchase, brand trust is everything. Once consumers bond with your brand, they’re... [...]

This is a reminder for the Adweek webinar to be held on July 10, 2024.  Social media has forever transformed consumer behavior, but most brands fail to leverage essential social touchpoints for meaningful engagement. Yet the brands that have mastered the art of meeting consumers exactly where they are on social platforms have seen unprecedented growth. Adweek is hosting a webinar ‘Put Social First to Drive Revenue Growth’ on Wednesday, July 10, 2024, at 1.00 pm ET. The Adweek team says, “Discover how putting social at the core of your marketing can directly impact your company’s... [...]

Effective marketing campaigns are essential for reaching the right audience and driving business growth. They help build brand awareness, generate leads, and ultimately increase sales and revenue. HubSpot has published ‘The Ultimate Guide to Marketing Campaigns’ featuring information on how to plan, create, execute, and analyze successful marketing campaigns. Allie Decker says, “Marketing is how a company raises awareness of its brand and convinces customers to make a purchase. Alternatively, advertising is the process of creating persuasive messages around these broad goals. In... [...]

Data-driven marketing leverages customer data and analytics to create targeted, personalized campaigns, enhancing their effectiveness and ROI. By understanding customer behaviors and preferences, businesses can make informed decisions, optimize strategies, and achieve better results. Digital Marketing Depot has published an ebook ‘The 4 Essential Strategies of Data-Driven Marketing’. The DMD team says, “In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute... [...]

Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. Adweek is hosting a webinar ‘The Future of Event Marketing’ on Thursday, August 1, 2024, at 1.00 pm ET. The Adweek team says, “New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders. Get exclusive... [...]

Effective time management in marketing ensures that campaigns are executed efficiently, meeting deadlines and maximizing productivity. Prioritizing tasks and using tools for automation and scheduling can significantly enhance the impact and reach of marketing efforts. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Time Management: Tools and Techniques for Agency Owners’ featuring Ashley Mason. This episode covers the following: Why Mastering Calendar Control Is... [...]

In 2024, the state of marketing is characterized by a strong emphasis on personalized customer experiences and data-driven strategies. Advances in AI and automation are enabling more precise targeting and enhanced engagement across multiple digital platforms. Content Marketing Institute is hosting a webinar ‘ The State of Marketing to Marketers 2024’ on Wednesday, July 24, 2024, at 2.00 pm ET. The CMI team says, “The Content Marketing Institute (CMI) conducted research to uncover these insights, and we’re excited to share the findings with you. Join us for our “State of Marketing... [...]