Business 2 Community is hosting a webinar with Richard Beeson on Wednesday July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]

Roger Katz says, “Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn’t move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental... [...]

Harriet Cummings says, “It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health. “Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.” An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the person standing in front of us. However, when we’re speaking to an online audience, how do we do that? How do we know the person reading our copy isn’t horrified, offended or (possibly worse) bored? In this article, I’m going to outline... [...]

Diana Urban says, “Whether you’re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it’s important to make your content easy to read. Otherwise, you’ll lose your readers’ attention and they’ll never even get to the end of your post. These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading): 1) Use visual aids. It takes a long time to read a 2,000-word blog post, but less time to read a 500-word post that includes images to explain... [...]

Demian Farnworth says, “In this cold, hard, commercial world, everyone is looking for answers online. We are all “searchers” looking for the best way to solve a problem or satisfy a desire. And we are ruthless … We make split-second decisions about clicking a headline. How does your website look at a glance? If you try to consummate the fragile exchange of attention and education too quickly with a “buy this” button, you’ll likely lose long-term prospects and lifetime sales”. Master This Storytelling Technique to Create an Irresistible Content Series ‘Copyblogger’... [...]

Business 2 Community is hosting a webinar with Linda West & Leo Marle on Wednesday, July 23 at 2.00 pm ET. The topic of the webinar is “How To Create Killer Marketing Content”. The ‘Business 2 Community’ team says, “This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone and keeping it consistent”. Webinar Details Organizer:  Business 2 Community Speakers: Linda... [...]

Katie says, “Authors often claim that writing a book is like having a baby — both in effort and length of time. Since I’ve done both myself, I would personally insist that birthing a child is, in fact, more difficult. There is value in the comparison though. Even when you write from a place of passion and purpose, you may still have trouble birthing your important ideas consistently. Babies tend to come into the world when they are ready, but how do you regularly give birth to remarkable content?”. The Prepared Writer’s Process for Creating Excellent Content Every Day ‘Copyblogger’... [...]

Lee Odden says, “The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? As Tom Fishburne implies in the cartoon above, change isn’t risky, safe is risky. Companies evolving from Stasis to Production and into Utility and Storytelling modes ofcontent marketing maturity begin to broaden the scope of what business goals content can deliver... [...]

Allison Banko says, ““The ultimate goal, of course, in doing any marketing is to drive results,” said Lisa Dreher, Vice President of Marketing, Logicalis US. “But, I think that we started this program from a more altruistic point of view in that we really wanted to provide valuable information to our customers and prospects about where technology is going and how to leverage it.” This B2B case study details how an IT solutions provider launched a campaign featuring a thought leadership e-book instead of a sales pitch. Dive in to learn how Logicalis’ content... [...]

Sean Smith says, “If you’re marketing for an early-stage startup, every second counts. Any mistake is a massive setback. Setbacks ultimately lose potential customers. During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes. Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts”. Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers ‘Copyblogger’ Blog  [...]