Angela Hausman says, “I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate what’s contained in the infographic, I thought I’d spend today sharing with you WHY you need all these tools and what to look for in the content marketing tools you use. So, here goes: Content marketing tool 1: Curation Now, I wouldn’t have started with content curation, but it’s an important aspect of your content marketing strategy. Put simply, content curation... [...]

Jeannette de Beauvoir says, “Lee Odden of TopRank Marketing gives this advice to content marketers: “Be the best answer.” It’s great advice. You’ll never be the only answer—there’s far too much content competition out there—but you can be the best answer for the prospects and customers you’re marketing to. After a few decades of doing content marketing (we called it by different names in the past, but the principle is the same), I can think of four foolproof ways for you to be your audience’s best answer. But they come with a caveat, the same... [...]

This is a reminder for the Business 2 Community webinar on content marketing scheduled on July 30.  Business 2 Community is hosting a webinar with Richard Beeson on Wednesday, July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating... [...]

Kevin Lee says, “Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here’s a deeper look at the benefits, and potential drawbacks, of this strategy. If your company is regularly publishing good content on your site, you might consider syndicating a portion of this content out to third parties, for example, to online publications in your business vertical. Why Syndicate or Guest Blog? More Visibility. Although you may have put a lot of SEO effort into your business domain, few B2B sites have the site authority... [...]

Ian McCaig says, “Online shopping has become so much more than simply a place to buy. Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results. Here’s an overview of how you can use content to help increase conversion rates”. The ultimate guide to personalisation: content retargeting and engagement ‘Econsultancy’ Blog  [...]

Verónica Maria Jarski says, “You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care… So, why isn’t your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis. One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however. Bad timing can also affect whether your content... [...]

Graham Charlton says, “Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site.  SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content. In this post I’ll look at how we approach content and SEO at Econsultancy”. SEO for content marketing: seven success factors ‘Econsultancy’ Blog  [...]

Seth Rand says, “The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are only willing to pay attention and consume a marketing message if there is some intrinsic value to them. In the modern world, there are too many channels on television, radio and especially the Internet for a consumer to sit still for a promotion that is of no interest to them. In order to obtain the interest of the consumer, a content marketing message should be informational, engaging and educational. This is why content marketing is extremely important, but this... [...]

Trevor Klein says, “Let’s face it: Measuring, analyzing, and reporting the success of content marketing is hard. Not only that, but we’re all busy. In its latest report on B2B trends, the Content Marketing Institute quantified some of the greatest challenges faced by today’s content marketers, and a whopping 69% of companies cited a lack of time. We spend enough of our time sourcing, editing, and publishing the content, and anyone who has ever managed an editorial calendar knows that fires are constantly in need of dousing. With so little extra time on our hands, the... [...]

Arnie Kuenn says, “Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before content marketing became an everyday term among marketers, Joe Pulizzi knew its importance. Seven years ago, he founded what is now Content Marketing Institute, a website dedicated to all things content marketing, including practical how-tos and insight from industry leaders. Recently, I had the pleasure of discussing all things content marketing with Joe, including the challenges marketers face, the future of content marketing and... [...]