Tal Siach says, “Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute. While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track their content’s success. That’s leading to more long-form videos as well as more interesting trends, which we’ll explore further here — micro-content and interactive apps. As marketers,... [...]
Archive for the 'Content Marketing' Category
Business 2 Community is hosting a webinar with Richard Beeson on Wednesday, July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]
Christine Le says, “I’m pretty sure by now you’ve heard all about the wonders of content marketing. Maybe you’ve approached your CMO about testing the waters? Back up your reasons for switching focus from traditional marketing to inbound marketing strategies with this compilation of compelling stats of content marketing success. First, let’s lay the foundation: What is content (aka inbound) marketing? Inbound marketing strives to convert website visitors to customers through tactics that align content with customer interests, nurture these leads along conversion paths into customers,... [...]
The latest MOZ blog post is titled “Tips and Tactics for Amplifying Your Content – Whiteboard Friday”. Ben Llyod says, “Content marketing should never be approached with a “set it and forget it” mentality. It needs to be structured and shared in the right ways, and in today’s Whiteboard Friday, the folks from Add3 are here to show you what that means”. Tips and Tactics for Amplifying Your Content – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “What Content Marketers and Journalists Need to Learn from Each Other”. Dan Levy says, “Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It’s high time they shared the tricks of their trades“. What Content Marketers and Journalists Need to Learn from Each Other MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “How To Solve The Content Marketing Dilemma”. Angela Husman says, “Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone. According to OneSpot, most firms face these and other problems in managing their content marketing”. How To Solve The Content Marketing Dilemma Business2Community.com [...]
The latest article on ‘Website Magazine’ is titled “How Effective Is Your Content Marketing?”. Derek S says, “According to Kapost, a website’s conversion rate is nearly six times higher for content marketing adopters than non-adopters at 2.9 percent compared to just 0.5 percent. gShift Labs, a content marketing performance metrics software company, has announced the release of its new Content Performance Campaign and Reporting Module. Through the new module, marketers will be able to monitor their content marketing as well as their social media and SEO campaigns almost in... [...]
Google has stringent rules about what is worth giving a high rank in the search results, and getting more stringent daily. Many careless marketers were shocked to discover that the careless content creation habits they had gotten used to no longer work. On the other hand, if you know just what Google is looking for, and give it to them, then your site can be a winner in the “search engine sweepstakes”. The problem is that creating good, unique content isn’t easy (or lat least it hasn’t been easy.) But suppose you were able to create high-ranking sites, filled with useful,... [...]
The latest ‘Econsultancy’ blog post is titled “Death to content: long live the editor”. Maximilian Tatton-Brown says, “If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame. In the effort to rule their industry, almost every player has ended up churning out the same old slurry by neglecting a key element of creating great stories. It comes down to this: the world doesn’t need more content, it needs better editors. A good editor establishes a fair, consistent point of view. They... [...]
The latest article on HubSpot blog is titled “Why Content Alone Isn’t Content Marketing”. Joe Chernov says, “Don’t take this the wrong way. We can still be friends and all, but if you think you are doing content marketing, you may need to think again. After an 18-month hiatus from marketing events, I recently rejoined the circuit, when an observation startled me like a locker room towel-snap: There’s more talk of content marketing than ever before, but fewer actual results. I’m beginning to think companies have a “find-and-replace”-deep commitment to the practice:... [...]