The latest article on HubSpot blog is titled “13 Lessons From Upworthy & BuzzFeed: Viral Content’s Secret Sauce”. Kelsey Libert says, “As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. Two in particular, BuzzFeed and Upworthy, have had growth so substantial that it’s been hard not to hear about or notice their meteoric growth. BuzzFeed has tripled its monthly unique visitor counts over the last 24... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “How Long Should Your Content Be? What Works On Blogs, Facebook & More”. Arnie Kuenn says, “Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement,... [...]
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example. Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while... [...]
The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”. Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“. A Content Marketer’s Guide to Data Scraping MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”. Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. Looking at some of the most viral content from the past year, it’s decidedly consumer-facing: Grumpy Cat. Miley Cyrus “twerking” at the MTV Video Awards. Ylvis’ “What Does the Fox Say” video. So is it possible to make our B2B content... [...]
The latest ‘Econsultancy’ blog post is titled “Facebook’s overhauled business pages focus on content and mobile”. Matt Owen says, “I know, I know. Another day, another update to Facebook business pages. This one is a bit larger than most though, and may have some interesting effects on your content. So let’s dig in to the new business page format before it rolls out to the entire network on June 19th”. Facebook’s overhauled business pages focus on content and mobile ‘Econsultancy’ Blog [...]
The latest ‘Aweber’ blog post is titled “How Split Testing Sign Up Forms Gets You More Subscribers”. Katie Pilot says, “Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what your audience responds to best. You can then create a more effective web presence, email campaign, or online sales pitch”. How Split Testing... [...]
The latest ‘Econsultancy’ blog post is titled “The secret of creating reactive content”. Danny Chadburn says, “Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing teams to produce something that will capture the attention of your audience. It’s a very different skill to planning... [...]
The latest article on ‘Marketing Land’ is titled “Data Vs. Creativity: The Content Marketer’s False Choice”. Ginny Marvin says, “I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. We’ve all accepted that data can and should be a powerful driver of our marketing activity, but most of us continue to prioritize... [...]
The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’veseen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation”. 11... [...]