Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Why it’s easier for B2B to measure content marketing″. Baer says, “This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please subscribe to my YouTube channel. Terry: Do you think communicators are missing opportunities if... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “B2B Content Marketing and the Importance of Objectivity”. Jeff Zabin says, “Ubiquitous TV and print advertisements once proclaimed that three out of four doctors recommend Chesterfield cigarettes, that Lucky Strike cigarettes are “less irritating than other brands,” and that “more doctors smoke Camels than any other cigarette.” The campaigns often referenced the findings of “independent research studies” that were supposedly comprised of large numbers of physicians. Testimonials by white-coated, white-haired... [...]
The latest ‘Econsultancy’ blog post is titled “What social customer service is really worth: stats”. Christopher Ratcliff says, “You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media. Do you know the value of giving social customer service? Giving customer service over Twitter and other social channels is not only becoming a necessary part of a brand’s social media presence but also one forced upon it by a consumer... [...]
The latest post on ‘Copyblogger’ Blog is titled “SlideShare Best Practices: How to Turn Written Content Into a Winning Deck”. Dave Paradi says, “At the recent Authority Intensive 2014 conference, there was a lot of talk from the stage and amongst the attendees about SlideShare. And with good reason. SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers”. SlideShare Best Practices: How to Turn Written Content Into a... [...]
The latest ClickZ blog post is titled “The Rise of Content = The Resurrection of Publishing”. Jeanniey Mullen says, “The rise of content marketing means that as a publisher, you hold the keys and power to the future. This week, NewsCred released an article called “50 Stats You Need to Know About Content Marketing.” I’ve been following NewsCred for some time and have been impressed with their outreach and engagement strategy. So when this email came through, I decided to take a look. As I read through the facts (although some of them are a few years old), I found myself... [...]
The latest ‘Econsultancy’ blog post is titled “15 indispensable content marketing tips”. Graham Charlton says, “Some people may hate the term, but there’s no doubt that content marketing has caught on big time. As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured. Content is becoming more tactical as a result. Today sees the release of a new content guide, 100+ Practical Content Marketing... [...]
The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]
The latest article on ‘Website Magazine’ is titled “Goal-Setting Ideas for Content Marketing”. Aby League says, “Content marketing provides limitless possibilities for a brand’s acquisition and retention efforts. It can be one of the most basic and most cost-efficient means of marketing. On the other hand, it assumes success as it involves nearly every department (from marketing to design to social media to website management, etc.). With the growing popularity of content marketing, it is easy for one to decide to join the fast-rising trend. One may envision the same kind... [...]
The latest article on ‘Business 2 Community’ is titled “3 Tips To Kick Start Your Content Marketing”. Jonathan Long says, “Time is one thing that many business owners don’t have a lot of, and while they know that content marketing is an important part of online marketing, they simply don’t think they have the time (and resources) to create engaging content. If you are a business owner and you are struggling to develop a content marketing strategy you need to step back and realize that there are ways to help save your business time during the content creation and promotion... [...]
The latest article on ‘Marketing Land’ is titled “The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms”. Rebecca Lieb says, “Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently. Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five years ago. Neither would Cap Gemini, or other old-school consulting firms. But they’re increasingly... [...]