The latest ‘Aweber’ blog post is titled “A Beginner’s Guide To Content Audits”. Brandon Olson says, “We often talk about doing spring cleaning of our physical spaces. But it’s just as important to apply these same practices to your online world. During our April #AWeberHour Twitter chat, we spoke with five amazing content experts, who shared some valuable advice on how bloggers and marketers can improve their online content by regularly performing content audits. When you hear the word “audit,” that tends to translate to loads and loads of time and effort. And time, for many... [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “How to Plug the Holes in Your Content Funnel That Are Costing You Money”. Mike King says, “Content is not king. Yep, I said it. (This guy did, too.) In the realm of content marketing, the customer is ruler of our domain. Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers. I’ve already written much on personas and their usages across digital marketing, but it’s tying those... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Overlooking the Most Valuable Real-Time Marketing Strategy?″. Baer says, “There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war... [...]
The latest article on ‘Marketing Land’ is titled “How To Create Memorable Mobile Video Content: Tips From 3 Pros”. Aaron Strout says, “It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, however, is the fact that now, 40% of all YouTube watch time comes from mobile... [...]
The latest article on ‘Marketing Land’ is titled “How To Activate Tribes For Viral Content Marketing Success”. Kelsey Libert says, “The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals. We’ve now entered a period in online marketing and advertising where forms... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why visuals are the most important element of content marketing″. Baer says, “This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool)”. Why visuals are the most important element of content marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
MarketingSherpa has released a case study titled “Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members”. Allison Banko says, “Chartering a community website can position your brand as the Beyoncé among your consumers and the Einstein within your industry. The undertaking of an entire community, along with fresh, well-managed and engaging content is enormous, and it takes more than a few blog posts to establish both a fan base and thought leadership. Freightliner created a community website, stocked with hot content, and served it... [...]
The latest article on ‘Marketing Land’ is titled “Using User Generated Content To Boost Sales”. Marketing Land team says, “If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products. The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns”. Using User Generated Content To... [...]
The latest article on HubSpot blog is titled “Here’s a Flipping Awesome Way to Showcase Your Marketing Content”. Michael Reynolds says, “As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as your corporate blog, and other online resources. As you publish content, you’ll want to be sure it gets found in search via SEO and also on social media. However, what if you could publish your own online industry-specific magazine (that’s optimized for tablets) to an audience... [...]
The latest article on ‘Marketing Land’ is titled “The 4th Wave Of Content Marketing: Marketing Apps”. Scott Brinker says, “Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular. I propose that we’ve seen three waves of content marketing on the web, and that... [...]