The latest article on HubSpot blog is titled “How to Generate Click-to-Tweet Links for Your Content”. Anum Hussain says, “Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place. Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal”. How to Generate Click-to-Tweet Links for Your Content HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Apps, email and search are among top mobile priorities for businesses: report”. David Moth says, “Consumer use of smartphones and tablets incorporates a range of different activities and behaviours, including search, email, social and the mobile web. And a new survey has found that businesses are responding to this by developing their capabilities over a range of mobile channels. When asked which mobile channels they plan on using during the next 12 months just over half (55%) said apps, followed by mobile advertising... [...]

The latest article on HubSpot blog is titled “4 Essential Best Practices to Successfully Prospect Inbound Leads”. Mark Roberge says, “”Another cold call? Really?” This is something I say daily. I typically get 25 cold calls a day. In the span of a few weeks, a single sales rep will contact me four or five times. Surprisingly, they always leave the same exact voicemail message. It essentially sounds like this: “Hey, Mark. This is John from XYZ Company. We help companies streamline their sales process and decrease sales cycles by a factor of 40%. Are you free... [...]

The latest ‘Econsultancy’ blog post is titled “Has the affiliate channel outgrown the CPA last click model?”. Helen Southgate says, “It’s well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote,  the affiliate is paid. To be able to attribute the sale to an affiliate there needs to be an agreed metric by which a sale can be attributed. Typically this is a ‘last click wins’ model: if the last click is attributed to a particular publisher then... [...]

The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspiration to produce high-quality content. Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Master Website Design”. Corey Eridon says, “Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology. If you think your website needs some love, get started with a website redesign planning kit“. The Resources You Need to Master Website Design HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing: nine channels to promote your content”. Pratik Dholakiya says, “Merely publishing on your blog isn’t enough. You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?”. Content... [...]

The latest ‘Econsultancy’ blog post is titled “12 tips to improve conversion rates over the festive period”. Ian McCaig says, “Christmas is the biggest ecommerce event of the year and a time when consumers are at their most willing to part with their hard-earned money. The impact of the holiday period on the attitude of customers offers a huge opportunity that online retailers can’t afford to miss. Here are our 12 tips for driving conversion rates this holiday season“. 12 tips to improve conversion rates over the festive period ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “15 Inspirational Resources to Lift You Out of Your Content Rut”. Maggie Hibma says, “As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration. Trouble is, it’s difficult to do the former right without the latter. So, when you work for a content creation machine like HubSpot, you have to work hard to find inspriation to produce high-quality content. Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they... [...]

The latest ‘Econsultancy’ blog post is titled “A five-step roadmap for using personalisation in ecommerce”. James Gurd says, “A key theme at the recent Econsultancy Digital Cream roundtable on Personalisation was paralysis: being unsure how to prove the business case to justify investment and start the personalisation journey. This uncertainty is leading to inertia as digital teams invest in what they know works, such as paid search, rather than take the leap of faith and pursue what they believe will work but don’t have a robust model to validate”. A five-step... [...]