The latest article on HubSpot blog is titled “Dear Advertisers, Everyone Hates You, Please Go Away, Okay Thanks”. Dan Lyons says, “Hey all you awesome companies that run advertisements on the internet — here’s some news that is really going to make your day! According to a recent survey by the Pew Research Center you are notthe most hated group on the internet! Nope, the crown for that goes to hackers and criminals. But hang in there, advertisers, because when it comes to groups that people most desperately want to avoid online, running you’re a close second”. Dear... [...]

The latest ‘Econsultancy’ blog post is titled “Are Google’s search UI changes motivated by profit or better UX?”. Graham Charlton says, “Google is continually tweaking its user interface, often most noticeably on search results pages, desktop and mobile.  What motivates these changes? Is every change Google makes motivated by profit, or is this a case of constantly improving the user experience? Or perhaps both? Here, I’ll look at some recent UI changes to search results on mobile and desktop. Please suggest any I may have missed”. Are Google’s... [...]

The latest article on HubSpot blog is titled “How To Hack Google Plus For SEO Value”. Gray MacKenzie says, “People tend to think of Google Plus as just another social network, built as Google’s challenge to Facebook’s incredible growth over the past decade. What most people don’t realize, however, is the SEO value that makes Google+ so much more than just a social networking platform. How so? Studies show a powerful correlation between search rankings and the number ofGoogle +1’s received by a URL. Searchmetricsfound Google +1’s to be the most highly correlated... [...]

The latest ‘Econsultancy’ blog post is titled “Content is not king”. Demon Ragusa says, “I’ve never been one to submit to catchphrases. The business world and, by extension the marketing world, is full of them.   “Net-net, at the end of the day, we are living with a new normal of big data.”  Just typing these words gives me the shivers. But these phrases emerge, typically, around meaningful trends. For the past three years the dialogue about content marketing has gone from a whisper to a roar. And the expression ‘content strategy’ is now popular... [...]

The latest article on HubSpot blog is titled “Seth Godin Says Google Has Officially Jumped the Shark”. Dan Lyons says, “Lots of people are upset, or at least trying to be upset, about a recent policy change at Google whereby the search giant announced it will start using the names and photos of people who use Google+ in advertisements. Most people are just freaked out and feel that Google’s new policy is kind of invasive and creepy, though their fears are perhaps assuaged by the fact that very few people seem to actually use Google+ or even know someone who does”. Seth... [...]

The latest ‘Econsultancy’ blog post is titled “B2B social: five case studies from brands achieving great results”. David Moth says, “It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms. A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today”. B2B social: five case studies... [...]

The latest article on HubSpot blog is titled “Should You Care About Blog Comments?”. Ginny Soskey says, “Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, people to please, and topics to touch on, they had one thing in common: confusion about comments’ value. When... [...]

The latest ‘Econsultancy’ blog post is titled “A critical look at some of today’s most relevant email marketing questions”. Lucy Wilsdon says, “Like most people in the UK I loved the Olympics and the Paralympics; however I particularly enjoyed the Paralympics.   One of the programmes that I enjoyed the most was The Last Leg, so I was particularly pleased when Channel 4 brought this back. If you have not already seen it, it really is a must watch! One of the features on the last leg is called #isitOK. Here the audience are asked to tweet questions that they... [...]

The latest article on HubSpot blog is titled “The Future of SEO and What it Means for Inbound Marketing”. Meghan Keaney Anderson says, “A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all... [...]

The latest ‘Econsultancy’ blog post is titled “The complete guide to creating compelling marketing tweets”. Ben Davis says, “I like to think I’ve seen a lot of tweets, enough to know a good one when I see it. So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand Twitter accounts. So I’ve decided to do something about it and write this complete guide to writing interesting tweets. It’s somewhat subjective, but I’ve given at least 60 tweets here to illustrate my various points. I’ll... [...]