The latest article on HubSpot blog is titled “Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend”. Frank Belzer says, “It was bound to happen sooner or later: Inbound marketing was going to start talking about “inbound selling.” It was inevitable because, like traditional marketing, if the loop doesn’t close, if revenue isn’t impacted, and if nobody can point to an effort or strategy and say “That really worked!” then the funding will dry up. So, now it’s time for inbound sales teams to start looking more closely... [...]

The latest ‘Econsultancy’ blog post is titled “Why is Google testing banner ads in search results?”. Graham Charlton says, “I mentioned the testing of banner ads in my post on Google’s search UI changes yesterday, but such a big change deserves more attention.  In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel. I’ve rounded up the views of several search marketers on the tests being carried out by Google”. Why is Google testing banner ads in search results? ‘Econsultancy’... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

The latest article on HubSpot blog is titled “10 Do’s and Don’ts for Using Stock Photos in Your Marketing”. Ginny Soskey says, “Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and thenwhen you see them thrown in randomly in someone’s blog post or website, you cringe a little inside”. 10 Do’s and Don’ts for Using Stock Photos... [...]

The latest ‘Econsultancy’ blog post is titled “Thanksgivukkah is coming! Are you ready?”. Ben Davis says, “Thanksgivukkah, if you live under a stone, is of course the beautiful coincidence that sees Hanukkah and Thanksgiving fall on the same day this year. What better way to get some PR for your company and to grab some sales from some of the 6.5m American Jews and the many more that have an affinity with the religion? I hope that isn’t too cynical, it’s not as if for a long time retailers haven’t greeted every season with glee”. Thanksgivukkah is coming!... [...]

The latest article on HubSpot blog is titled “How to Write a Blog Post: A Simple Formula to Follow”. Rachel Sprung says, “According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with atopic, write something engaging, optimize it for SEO, and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar... [...]

The latest article on HubSpot blog is titled “The Complete Checklist for Creating Compelling Calls-to-Action”. Ginny Soskey says, “Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns,big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots of other things on your plate — the only free time you have left in your day is the 43 minutes on Wednesday between... [...]

The latest article on HubSpot blog is titled “10 Lessons in Building a Million-Dollar Business”. Sarah Goliger says, “I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. Sethi combines behavioral psychology, market research, and analytical testing to delve deep into the minds of his target audience and consumers, and has built a multimillion-dollar business on it. I found that the ideas that he shared with us — on mastering marketing, selling effectively, and building a successful... [...]

The latest ‘Econsultancy’ blog post is titled “A six step guide to using Twitter for competitor analysis”. David Moth says, “Competitor analysis is an excellent way for businesses to map out their fledgling social strategy or give existing social channels a shot in the arm. After all it pays to learn from the best and the beauty of social is that a huge amount of useful data is publicly available. It does take time and a bit of skill to mine that data, but luckily there are a number of free tools available to automate at least part of the process”. A six step... [...]

The latest ‘Aweber’ blog post is titled “Worried About Reach? Send An Email!”. Rebekah Henson says, “Are you one of the 82% of marketers concerned about how to reach customers or how effective your reach really is? Don’t stress. If you’re running an email campaign right now, you have the potential to reach a lot more people than you think. And if you’re not emailing yet? Now’s a great time to start, cause it’ll widen your business’s reach. Here’s why“. Worried About Reach? Send An Email! Aweber Blog  [...]