The latest article on HubSpot blog is titled “How to Name Your Inbound Marketing Agency”. Meg Hoppe says, “Finding just the right name for your new enterprise is important – it sets prospects’ expectations, reflects your purpose and culture, and puts a virtual stake in the ground that says “This is who we are.” The best names are memorable, meaningful and simple; they transcend trends and project an image. It’s an awful lot to ask of a few words, so we’ve outlined a few methods that might help you develop the right name for your group”. How to Name Your Inbound... [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “Has Hummingbird changed SEO forever?”. David Towers says, “When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier. Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries”. Has Hummingbird changed SEO forever? ‘Econsultancy’... [...]
Adrian Knight has built a six-figure local marketing business during the last 3 years, in London, England. He found that local businesses are often skeptical of using the internet in their business. The Internet is an unknown factor that is hard for them to get their arms around. Inertia tends to keep them doing what they have always been doing. If a marketing consultant wants to win a chance to break through that inertia, something powerful and directed personally to the specific needs of the local company. Consultants need a Local Affiliate Offline Client Cash Machine. In this new, tested training,... [...]
The latest article on HubSpot blog is titled “Targeting Email Marketing by Persona Improves Clickthrough Rate 16”. Anum Hussain says, “Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal customers. They are based on real data pertaining to customer demographics and online behavior as well as educated... [...]
The latest article on HubSpot blog is titled “The Resources You Need to Master Website Design”. Corey Eridon says, “Marketers looove talking about website design. Why wouldn’t we? It’s fun! But smart inbound marketers take an objective approach so their websites yield actual ROI. To be that kind of marketer, start with this free ebook about the essentials, and this post laying out key terminology. If you think your website needs some love, get started with a website redesign planning kit“. The Resources You Need to Master Website Design HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Five content marketing lessons from the Communists”. Conard Lumm says, “Carrying the welfare of the peasantry on your shoulders? Concerned that your next five-year plan is going to be your last? 20th century Communist revolutionaries raised content marketing to an art form, and so can you!”. Five content marketing lessons from the Communists ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “The One Mistake Almost Everybody Makes on Twitter”. Jay Acunzo says, “As I hope you saw (and enjoyed), we relaunched the HubSpot blog as a totally reimagined, multi-section destination for inbound marketing, sales, and insider tips. We even added a features-focused section (Up and to the Right) by our very own Dan Lyons. Naturally, since I was excited about this new chapter in HubSpot history, I tweeted. I forgot something, though”. The One Mistake Almost Everybody Makes on Twitter HubSpot [...]
The latest article on HubSpot blog is titled “The Ultimate Guide to Social Media Image Dimensions”. Ginny Soskey says, “If you’ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content — it seems like every day, a new network is adding another visual content feature or amping up one it already has. And I know that we marketers are pumped about this trend — more opportunities to engage with our... [...]
The latest ‘Econsultancy’ blog post is titled “Six advanced ad text testing considerations”. Pete Whitmarsh says, “Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing. Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back”. Six advanced ad text testing considerations ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “3 Ways Marketers Should Prepare for Google Plus Shared Endorsements”. Scott Yates says, “Google announced last Friday that it has a new system called “Shared Endorsements” that allows people who endorse web pages, businesses or products via Google Plus to control what gets published. The news came out Friday afternoon, well known as a time to release news that you don’t want to get much attention. Also, the announcement came on October 11th, exactly one month before they kick in on Nov. 11th, which happens to be... [...]