The latest article on HubSpot blog is titled “Is Google Abusing Its Monopoly Power?”. Dan Lyons says, “As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data from searches”. Is Google Abusing Its Monopoly Power? HubSpot  [...]

The latest article on HubSpot blog is titled “Leave My Inbox Alone! How to Drive Customers Away With Email Overload”. Ginny Soskey says, “I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarilysigned up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed from its email marketing”. Leave My Inbox Alone! How to Drive Customers Away With Email Overload HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Great content marketing from five of Britain’s coolest brands”. Juliet Stott says, “The CoolBrands Awards were announced this week and it’s no surprise to see American tech giant, Apple, in poll position as the ‘coolest of the cool’ brand.   The annual initiative, by CoolBrands (part of Superbrands UK Ltd), identifies the hippest brands loved by Britons. This year it has revealed some obvious choices within its top 20 list:  Nike (4th), Glastonbury (5th), Twitter (8th) as well as many high-end... [...]

The latest ‘Econsultancy’ blog post is titled “Google announces 14 new analytics features”. Graham Charlton says, “Yesterday’s Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data.  The Google Analytics blog has a rundown of all the new features, but here are a few of the most significant”. Google announces 14 new analytics features ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement”. Sara Davidson says, “Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model”. Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Which are the most significant new Google Analytics features?”. Graham Charlton says, “As reported earlier, Google announced some shiny new analytics features yesterday, with 36 more to come over the course of the week.  I asked a few analytics experts for their views on the new features, which are most significant, and how they could be put to use by online businesses”. Which are the most significant new Google Analytics features? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “What the Heck Is Blogging? A Sneak Peek Into Marketing’s Newest Pastime”. Ginny Soskey says, “I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even areal job?” I get lots of questions because the reality is most people really aren’t sure what the heck a blogger does in this wide world of”. What the Heck Is Blogging? A Sneak... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to improve online marketplace listings”. Robert Durkin says, “Christmas is coming and the geese are getting fat. OK, so it’s still relatively warm outside, but as we move into autumn, it’s time to start thinking about the holiday season. Christmas is still the biggest shopping season for retailers and getting the holiday marketing campaigns, pricing and online strategy just right takes time. Plus, once the sales hit it’s crucial to be able to shift any surplus seasonal goods”. Six ways to improve online... [...]

The latest article on HubSpot blog is titled “10 Ways to Make Your Content More Fun to Read”. Pamela Vaughan says, “”But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I’m going to fight you on this one because, hey, I’m a B2B content creator, too. And we”. 10 Ways to Make Your Content More Fun to Read HubSpot  [...]

The latest article on HubSpot blog is titled “What if Your Marketing Shut Down for a Month?”. Pamela Vaughan says, “Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the workers filling those roles”. What if Your Marketing Shut Down for a Month? HubSpot  [...]