The latest article on HubSpot blog is titled “Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard”. Ginny Soskey says, “When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — now — and it was my duty to”. Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Seven simple tips for improving your B2B lead nurturing”. Ben Davis says, “If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’. But, David Klanac of Pardot argues, it is actually a very relevant phrase. It’s the nature of the marketer’s job to follow the changes wrought by proliferation of media. David was talking at FUNNEL, part of the Festival of Marketing, and gave his seven tips for lead nurturing. The first step for Pardot was to actually... [...]

The latest article on HubSpot blog is titled “How to Strategically Promote SlideShare Presentations on Your Blog”. Ginny Soskey says, “Let’s go on a little trip. Open up a new tab in your browser and search “how to use SlideShare.” Wow — over 50 million hits! They must have some valuable information. You click on a couple of the results, and after 15 minutes or so of reading, you know how to”. How to Strategically Promote SlideShare Presentations on Your Blog HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Behavioural marketing and how to get your customers to love you”. David Moth says, “How can marketers get consumers to love their brand? It’s a long and difficult process that requires a complex system of tools and tactics. Yet at Econsultancy’s Funnel event this morning Silverpop’s John Watton managed to summarise the process in just 20 minutes, succinctly laying out the basic premise of behavioural marketing and how it can benefit businesses. Watton began by describing the relationship he has with a wine merchant... [...]

The latest article on HubSpot blog is titled “Personalized Calls-to-Action Convert 42% Better [New Data]”. Anum Hussain says, “Whenever I go to Amazon, I see Harry Potter products all over the page. Why? Because I love Harry Potter. Duh. But from a business perspective … it’s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their”. Personalized Calls-to-Action Convert 42% Better [New Data] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Has the impact of encrypted search been consistent by sector?”. David Towers says, “At the end of September, Google confirmed the roll-out of Secure Sockets Layer (SSL) encrypted search to all users. In short, this means that keyword-level data for organic (non-paid) Google traffic will no longer be provided. Consequently, website owners will no longer be able to view the keywords a visitor used in Google to find their website. This announcement from Google will have a huge impact on the industry, with search marketers... [...]

The latest article on HubSpot blog is titled “7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever”. Taylor Corrado says, “Google for Nonprofits, a membership program for nonprofits based in the U.S. and U.K. (withcountry-specific programs), is looking to amplify its online engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know)”. 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Why the effective use of data is central to multichannel marketing”. David Moth says, “The Festival of Marketing is but a day away and the Econsultancy office is a hot bed of activity as our events team rushes around making sure to tie up all loose ends before everything kicks off. The festival was inspired by our Modern Marketing Manifesto which aims to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer. One of the central themes running through the manifesto... [...]

The latest article on HubSpot blog is titled “6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)”. Jau Acunzo says, “Let’s rip the Band-Aid off right away: Direct mail’s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out”. 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead) HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Mobile adspend up 127% to £429m in first half of 2013”. David Moth says, “Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year. The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year. Furthermore, fuelled in part by the roll out of 4G networks, mobile video advertising grew by 1,260% from £1.7m in the first half of... [...]