The latest article on HubSpot blog is titled “Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro”. Ginny Soskey says, “In marketing, there’s still a huge misconception about Pinterest. Some marketers think that it’s useless — just another fad network that people are getting in a tizzy about. But that’s not quite accurate any longer. While Pinterest may not be perfect for every“. Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro HubSpot [...]
Archive for the 'e-mail marketing' Category
Silverpop has released a free ebook titled “Gmail Tabs: Impact on Email Marketing and Strategies to Respond”. The Silverpop team says, “Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise. Download our white paper and get a three-stage Gmail Tabs marketing plan designed to help you thrive in the age of Gmail Tabs – and beyond”. Silverpop’s ‘Gmail Tabs: Impact on Email Marketing and Strategies... [...]
The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”. Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results. Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round”. Autotrader on integrating SEO, PPC and social ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “10 Nonprofits That Are Totally Nailing Pinterest Marketing”. Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission”. 10 Nonprofits That Are Totally Nailing Pinterest Marketing HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “How to measure the effectiveness of ecommerce videos”. Melody King says, “Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line? As a general rule, shoppers love videos, since they show off products in a way that still images can’t. But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?”. How to measure the effectiveness of ecommerce... [...]
The latest article on HubSpot blog is titled “The Worst PPC Mistakes Beginners Make (and How to Avoid Them)”. Larry Kim says, “I’ve reviewed a lot of Google AdWords accounts at WordStream — probably thousands — and I see the same silly mistakes over and over again. These five rookie mistakes are the difference between high-performing accounts and ones that fail. If you’re not happy with your PPC”. The Worst PPC Mistakes Beginners Make (and How to Avoid Them) HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Autotrader on integrating SEO, PPC and social”. Ben Davis says, “Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results. Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round”. Autotrader on integrating SEO, PPC and social ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “10 Nonprofits That Are Totally Nailing Pinterest Marketing”. Taylor Corrado says, “There are many reasons why visual content is becoming more widely used in online marketing,including these 19 statistics. However, it’s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission”. 10 Nonprofits That Are Totally Nailing Pinterest Marketing HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “B2B SEO demystified: a content marketing case study”. David Moth says, “As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content. Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content”. B2B SEO demystified: a content marketing case study ... [...]
The latest article on HubSpot blog is titled “Blog SEO for the Modern Marketer: How to Optimize Your Posts”. Meghan Keaney Anderson says, “With Google making 10 algorithm changes in the last four months and keyword data getting harder to come by, it may be ideal for marketers to take a step back and get back to SEO basics. Despite the revolving door of new algorithms and search engine policies, the fundamentals”. Blog SEO for the Modern Marketer: How to Optimize Your Posts HubSpot [...]