The latest ‘Econsultancy’ blog post is titled “Three ways for marketers to grow, maintain and drive business with mobile CRM”. Matthew Kates says, “Consumers use their mobile devices to comparison shop, get directions to a business, or make reservations at their favorite restaurant. But often the communication from brands stops there. Businesses of all kinds should be better engaging via mobile with their customers. After all, engaged customers are your most valuable asset: optimising engagement can help you outperform the competition”. Three ways for marketers... [...]

The latest article on HubSpot blog is titled “Social Media Managers Must Work Around Lousy Business Models”. Anum Hussain says, “Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for”. Social Media Managers Must Work Around Lousy Business Models HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Seven great social campaigns from September”. David Moth says, “While scouring the internet for ideas and information I often stumble across interesting and innovative social campaigns that deserve to be highlighted to the masses. Until now we didn’t have a forum in which to share these examples, so this is my first attempt at rounding up some of the most interesting campaigns that have launched in the previous”. Seven great social campaigns from September ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “A Free, Customizable Template to Help You Prove Marketing ROI”. Ginny Soskey says, “It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked”. A Free, Customizable Template to Help You Prove Marketing ROI HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “What if web ads became opt-in?”. Danny Chadburn says, “Brazil is set to be a busy place over the next few years with a World Cup and an Olympic Games to host. These grand events not only bring with them some of the greatest sportspeople on the planet, they’re now synonymous with money via an influx of tourism and a strong scent of advertising dollars. This need to satisfy the interests of big businesses could be interesting in São Paulo (the world’s seventh largest city) where in 2006 the local government enacted... [...]

The latest article on HubSpot blog is titled “Facebook’s Graph Search Update Offers Marketers Juicier Data”. Ginny Soskey says, “Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was exciting, but”. Facebook’s Graph Search Update Offers Marketers Juicier Data HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce product pages: where to place 30 elements and why”. Greg Randall says, “Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it’s proven, does not tell the full story.   The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the ‘must have’ page elements, recommend where they should appear on the page, explain why, and... [...]

The latest ‘Econsultancy’ blog post is titled “Just 11% of top spending advertisers use responsive design”. David Moth says, “Responsive design is widely accepted to be the most effective way of accommodating the consumer shift towards mobile technologies, yet a new report from theIAB suggests that companies have been relatively slow on the take up. Just 11% of the UK’s 100 highest spending advertisers currently use responsive design, including Nissan, Direct Line, Go Compare, Microsoft and Chanel. ome sectors have been quicker on the uptake than others, but due... [...]

The latest article on HubSpot blog is titled “6 Ways to Reduce Wasted AdWords Spend”. Larry Kim says, “Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number of clicks”. 6 Ways to Reduce Wasted AdWords Spend HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Why cyber security matters”. Jessica Barker says, “The world is faster, and more connected, than ever before: that pace and those networks just keep growing. As individuals, businesses and societies we are now linked in ways that would have been unimaginable just a couple of decades ago, and through these links we are sharing huge amounts of information. We are living in a knowledge economy where information has become incredibly valuable, whether that is commercial information that would enable a competitor to overtake... [...]