The latest article on HubSpot blog is titled “5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]”. Shannon Johnson says, “I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;)”. 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare] HubSpot [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week”. Matthew Bushery says, “The work week that was has come and gone — and a new one will soon emerge (perhaps a littletoo soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third... [...]
The latest ‘Econsultancy’ blog post is titled “Google’s new ‘Hummingbird’ search algorithm: the experts’ view”. Graham Charlton says, “Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm. There isn’t an awful lot of detail out there right now, thoughSearch Engine Land has some details, including the fact that this this new algorithm has been running for the past month. I’ve been asking some of the finest minds in SEO for... [...]
The latest article on HubSpot blog is titled “How to Be a Sales Coach, Not a Sales Manager”. Matt Sunshine says, “Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it. Someone with this kind of business responsibility could easily fall into the trap of”. How to Be a Sales Coach, Not a Sales Manager HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing statistics we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing statistics we’ve seen this week. Stats include real-time bidding, showrooming, m-commerce, mobile sharing, US search spend and mobile ad budgets. For more digital marketing stats, check out our Internet Statistics Compendium“. 10 interesting digital marketing statistics we’ve seen this week ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “The Resources You Need to Be a Lead Generation Machine [In Under 100 Words]”. Corey Eridon says, “If you’re not up to speed on the concept of lead generation, get your introduction here. Caught up? You want more of those leads, right? Find out where they’re hiding — this post explains where marketers get leads. To get in on that lead gen game, you gotta”. The Resources You Need to Be a Lead Generation Machine [In Under 100 Words] HubSpot [...]
The latest article on HubSpot blog is titled “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”. Jeff Quipp says, “Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. A big reason that the impact of these changes”. Why You Should Stop Using Google Rankings as Your Primary SEO KPI HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Preparing for the W3C’s customer experience data standard”. Ian McCaig says, “The W3C is the global body setting standards for the web. In the past its helped to codify vital online standards such as HTML and CSS but its yet to tackle the issue of the many different types of marketing data that websites now produce and manage. This is now set to change with the introduction later this year of a new digital data standard that has the potential to revolutionise the way that every website handles marketing data”. Preparing... [...]
The latest article on HubSpot blog is titled “The Best Product Videos Ever (and Why They Make You Buy)”. Meghan Keaney Anderson says, “I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I’m guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. I thought I’d save you the effort and”. The Best Product Videos Ever (and Why They Make You Buy) HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Seven interesting approaches to blog comments. Which is best?”. Matt Owen says, “Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments come with problems of their own. In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would... [...]