The latest article on HubSpot blog is titled “Content Personalization: How Much Is Too Much?”. Meghan Keaney Anderson says, “The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we’re on. Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post, The New York Times, and other major”. Content Personalization: How Much Is Too Much? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to optimise your images for SEO”. Richard Yeo says, “Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage. In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy. However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly”. How to optimise your... [...]

The latest article on HubSpot blog is titled “Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data”. Pamela Vaughan says, “Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. Andlike Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity — except”. Google... [...]

The latest ‘Econsultancy’ blog post is titled “12 surefire ways to increase conversions on mobile devices”. David Moth says, “Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality. However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices. For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here... [...]

The latest article on HubSpot blog is titled “A Busy Sales Executive’s Guide to Effective Social Monitoring”. Mark Roberge says, “I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs”. A Busy Sales Executive’s Guide to Effective Social Monitoring HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Time to say a last goodbye to organic keyword data?”. Graham Charlton says, “here are lots of reports around the web right now that Google is redirecting all traffic to the HTTPs (secure) version of its site.  Search Engine Land explains that this may be an attempt to block NSA spying, or perhaps to increase ad sales. Who knows? What does seem certain is that the amount of organic traffic which is encrypted has leapt up over the past month, and more so over the last day or so”. Time to say a last goodbye to organic... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter competitions: how to make the most of your promotions”. Melanie Seasons says, “Competitions on Twitter can be a great way for brands to increase followers, boost engagement and raise awareness of campaigns. But are you playing by the rules and making the most of your promotions?”. Twitter competitions: how to make the most of your promotions ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Anatomy of a 5-Star Subject Line”. Ginny Soskey says, “Let’s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you’re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday … your email’s probably feeling pretty full right about now”. The Anatomy of a 5-Star Subject Line HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Google and authorship: more than just a picture in SERPs”. Malcolm Slade says, “Authorship is one of the hot topics in SEO at the moment. Everyone expects it to have some value at some point but most people haven’t given it much thought other than reading about how it can get your picture next to your content. Let’s change that”. Google and authorship: more than just a picture in SERPs ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Multichannel challenges for modern marketers and how they can be overcome”. David Moth says, “Designing and implementing an effective multichannel strategy is a massive challenge for businesses, but one which also has the potential to deliver huge rewards. It requires companies to be able to break down siloed ways of working and join up disparate data sets to deliver coherent, personalised customer experiences across numerous channels. This is one of the central themes in our new Modern Marketing Manifesto, which forms... [...]