The latest ‘Econsultancy’ blog post is titled “Seven tips to increase engagement with your video ads”. Niki Stoker says, “Econsultancy showcased stats revealing that interactive online video ads are twice as popular among UK advertisers as their global counterparts and Britons are 60% more likely to interact with them.  So how can advertisers minimise the disruption consumers feel with video ads but maximise interaction? The seven tips below helped us hit a dismiss rate of just 11% globally for interactive pre-rolls (YouTube/Google’s TrueView dismiss rates are... [...]

The latest article on HubSpot blog is titled “’50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]”. Anum Hussain says, “Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our sales team. Without them, we wouldn’t be calling on our”. 50 Call-to-Action... [...]

The latest ‘Aweber’ blog post is titled “Get Your Audience Excited: How To Really Wow Them”. Crystal Gouldey says, “Award-winning ads can teach us a lot about what works and what doesn’t when it comes to marketing. That’s why we’ve been looking at some exceptional ones and extracting important lessons from them. This last ad we’ll cover won four International Advertising Bureau’s MIXX Awards and an AdWeek Buzz Award“. Get Your Audience Excited: How To Really Wow Them Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five practical tips to help you get the most from your social media monitoring”. Jeremy Hollow says, “It doesn’t matter if you use social media monitoring tools for consumer engagement, PR, customer service or market research, here are a few tips which can help you focus your activity and get more in return“. Five practical tips to help you get the most from your social media monitoring ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “‘Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines”. Taylor Corrado says, “A recent study commissioned by the Better Business Bureau’s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability” raise considerably greater amounts of money via donations – 8%, to be precise – than other organizations that don’t abide by the group’s guidelines. It was an even larger difference for”. Study Shows Nonprofits... [...]

The latest ‘Econsultancy’ blog post is titled “Responsive email design: 10 great examples”. Andrew King says, “It seems that more and more brands are jumping on the responsive email design bandwagon lately. And rightly so, Litmus announced this month that mobile opens reached a record high of 47%! They are also predicting that mobile opens will reach over 50% by the end of the year. One trend that I’ve also recently started to notice and something I can see becoming much more popular in the near future is tablet optimization. This is achieved with media queries... [...]

The latest article on HubSpot blog is titled “‘How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool]”. Meghan Keaney Anderson says, “Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 — a 78% increase in total. So if it’s all the same to you, whenever someone”. How Good Does Your Site REALLY Look on Mobile Devices? [Free Tool] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Email marketers focus on integration, automation and optimisation”. Bola Awoniyi says, “While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering. The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth. Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel... [...]

The latest ‘Econsultancy’ blog post is titled “64% of businesses increased spending on online display this year: report”. David Moth says, “Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel. This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009. While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights... [...]

The latest article on HubSpot blog is titled “‘How to Develop a Strong Inbound Company Culture”. Marisa Smith says, “Many company owners look at an inbound marketing plan as a silver bullet that will solve all their growth challenges — they’ll get more leads, convert them into more customers and revenue, and retire to a beach in the Bahamas. However, we know a secret: a successful inbound marketing plan is likely to create a whole new set of challenges, like”. How to Develop a Strong Inbound Company Culture HubSpot  [...]