The latest article on HubSpot blog is titled “New Data Supports the Case for More Twitter Automation”. Dan Zarrella says, “A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous. But a handful of accounts break this rule. For example, @OMGFacts has 5.3 million followers, @BreakingNews... [...]

The latest ‘Econsultancy’ blog post is titled “What are the most important trends occurring in the SMMS market?”. Amy Rodgers says, “Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed. Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides”. What are the... [...]

The latest ‘Econsultancy’ blog post is titled “Stats: Who uses Pinterest and why is it important for marketers?”. David Moth says, “Pinterest has gone from being the social network of choice for hipsters and mums to an essential marketing tool in little more than 12 months. Its focus on striking visuals and imagery makes it the perfect platform for retailers and lifestyle brands that want to share their most eye-catching content with an engaged and active community. To help brands take advantage of this opportunity, Econsultancy has published a new Pinterest for Business... [...]

The latest ‘Econsultancy’ blog post is titled “How do mobile and desktop SEO differ, and how can you improve rankings?”. David Moth says, “The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers. And Google probably isn’t alone in predicting that mobile search querieswill soon surpass those made on desktop. But despite the increases in traffic and paid search spend, we’ve seen evidence that show brands aren’t fully aware of how to optimise pages for mobile search. To give an broad... [...]

The latest ‘Econsultancy’ blog post is titled “How Red Bull uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing PR stunts thrown in for good measure. Therefore it’s a great case study for our series looking at how different brands use the big four social networks. We’ve previously examined how Walmart, ASOS and John Lewis use social, with Google+ generally proving to be the weak relation compared to Facebook, Twitter and Pinterest. But does... [...]

The latest ‘Aweber’ blog post is titled “What Tool Makes Email Marketing Easier For Small Business Owners?”. Crystal Gouldey says, “There are only 24 hours in a day, and if you like spending some of that time sleeping, it can get stressful and frustrating for small business owners to find the time to get everything done. But many small business owners out there are succeeding. They’re able to do it all by working hard (of course), but also by using the tools they have in smart ways. Take Stan and John, for example. Two business owners who merged their blog with their email marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Why your brand should get creative now with visual content marketing”. Ryan Sommer says, “According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity. Here are three reasons why some of that creativity should be visual, regardless of your brand or industry”. Why your brand should get creative now with visual content marketing ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “The Twitter API: human meets programmatic”. Jonathan Gardner says, “The official launch of the Twitter Ads API was inevitable but still important for the marketing ecosystem. One of the world’s biggest human-fed and –curated platforms has taken a step in the right direction – using technology to help make marketers’ lives easier. Twitter is taking a page out of the playbook of Facebook, which started its journey toward a mature advertising business with its own API in 2009. They built on this success with the launch... [...]

The latest ‘Econsultancy’ blog post is titled “ROI key to future mobile marketing investments: report”. Patricio Robles says, “With billions of mobile devices in use by consumers around the world, and with those devices getting more and more capable every year, it’s no surprise that many industry observers believe the future of mobile marketing is bright. How bright? Some have gone on to suggest that mobile ad spend will eventually overtakethat of television. A bold prediction given that brands spend well over $100bn globally on television ads ever year —... [...]

The latest ‘Aweber’ blog post is titled “3 Strategies To Get Responses To Your Emails”. Gregory Ciotti says, “No matter your industry, it’s difficult to get subscribers to open and respond to your marketing emails. With my emails for Sparring Mind, I’m regularly able to reach 50-60+% open rates and up to 30+% click-through rates. How can you do this? By understanding what makes your subscribers “tick” with behavioral psychology research. While I“. 3 Strategies To Get Responses To Your Emails Aweber Blog  [...]