Yesmail has released the “2013 Yesmail Email Design Lookbook”. The Yesmail team says, “Are your email campaigns missing pieces of flare? Download Yesmail’s annual lookbook to learn email design practices that contribute to better open, click-through and conversation rates.  The lookbook showcases real-world email campaigns that incorporate cutting edge design concepts, such as: Mobile scalable hybrid layout—one layout for big and small screens alike that’s 100% readable and functional, with no zooming or pinching required  Dynamic content display—message content... [...]

The latest ‘Econsultancy’ blog post is titled “Companies struggle to use social for marketing and customer service: report”. Patricio Robles says, “With countless consumers around the world using social media, it’s no surprise that companies have flocked to services like Facebook and Twitter. In many cases, companies are using these services to market to consumers, but in the past couple of years, a growing number of them have started using social as a customer service channel too”. Companies struggle to use social for marketing and customer service: report ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “100 frequently used digital marketing acronyms”. Chris Lake says, “When I first started working in the internet industry, back in 1874, a colleague said to me that I shouldn’t be daunted by the ridiculous number of acronyms that are seemingly used on a daily basis. I’d learn them in good time, he said. There was no need for panic stations. Sure enough, I was bombarded with seemingly random three- and four-letter acronyms, from all directions. I hunkered down and gradually learned the most important ones. I’m somewhat... [...]

The latest article on HubSpot blog is titled “The Do’s and Don’ts of Using Vine for Marketing”. Rachel Sprung says, “Vine. It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what’s working? What’s not? Any guidance here, people?!”. The Do’s and Don’ts of Using Vine for Marketing HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Native advertising: whatever it is, it shouldn’t be PR”. Patricio Robles says, “More and more publishers are rushing to embrace native advertising, and for good reason: advertisers are eager to spend money on it. While there’s debate and discussion around the exact definition of ‘native advertising’, publishers and advertisers are quickly learning that ads integrated into the user experience, often to the point that they’re not immediately distinguishable as ads, come with challenges”. ... [...]

The latest article on HubSpot blog is titled “The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine”. Anum Hussain says, “According to a 2012 report by Adobe, a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter“. The Marketer’s Ultimate Guide to Measuring the ROI of Twitter & Vine HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “All the facts about Twitter’s mobile users: infographic”. David Moth says, “Of all the major social networks, Twitter is perhaps the one that is most inherently suited to mobile due to the transient nature of 140 character tweets. Of course that doesn’t necessarily mean that it has been any more successful than the others in coming up with a coherent policy for monetising its mobile apps. But even so, this infographic shows just how much potential lies in Twitter’s mobile platform. The social giant has more than... [...]

The latest ‘Econsultancy’ blog post is titled “Five useful examples of effective email marketing campaigns”. David Moth says, “To celebrate the launch of our new digital marketing and ecommerce awards,#TheDigitals, I’ve rounded up five examples of effective email marketing campaigns. It follows a recent post that flagged up six great examples of mobile marketing excellence. To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but should give an idea of the type of campaigns and projects we... [...]

The latest article on HubSpot blog is titled “How Inbound Marketing Can Fuel Native Advertising”. Steve Hall says, “If you’re a CMO, you may have heard the term “native advertising” bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that’s part of a media outlet’s editorial offering. In plain English, that means paid editorial”. How Inbound Marketing Can Fuel Native Advertising HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Optimise your tweets with these five simple suggestions”. Simon Hawtin says, “To maximise a tweet’s effectiveness you need to use the 140 characters in the most efficient manner possible. This post offers five simple suggestions to optimise tweets for engagement and ultimately CTR.  The number one rule before applying these quick fixes is ensuring your tweet content is relevant to your audience. Although these are generic tips applicable to any industry your tweets must communicate the value of your product/service... [...]