The latest article on HubSpot blog is titled “14 Eye-Opening Stats You Probably Didn’t Know About Spam”. Katie Burke says, “You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. To assure you that you’re not alone, we’ve assembled 14 shocking statistics about spammy marketing to make the case for why all of us (consumers and marketers alike) need to take notice of the implications... [...]

The latest ‘Econsultancy’ blog post is titled “Six examples of mobile marketing excellence”. David Moth says, “To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I’ve rounded up six brilliant examples of innovation in mobile. It follows a recent post that flagged up five great examples of social media marketing excellence. To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for”. Six examples... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook apps: there’s no such thing as a free audience”. Patricio Robles says, “Facebook’s success hasn’t only netted its founders, early employees and investors billions of dollars, the world’s largest social network has built an ecosystem that has served as the foundation for other businesses collectively worth billions. From large social gaming companies like Zynga all the way to individual developers building Facebook apps out of their bedrooms, Facebook’s launch of a development platform... [...]

The latest ‘Aweber’ blog post is titled “Email Optimization: How to Improve Results with Testing [Webinar]”. Hunter Boyle says, “Let’s say your email content is already pretty strong. You’ve got good open rates, decent clickthroughs and a steady flow of traffic to your site and landing pages. What else could you really need? How about a bigger list, with more quality leads? Or a higher conversion rate for all of that traffic, including more“. Email Optimization: How to Improve Results with Testing [Webinar] Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Google lays out its argument for brands to get mobile”. David Moth says, “It’s fair to say that Google has a vested interest in encouraging brands to make better use of mobile, but it can’t be denied that it also makes a very compelling argument. At Bite’s Empty13 event this morning Google’s MD of UK and Ireland Dan Cobley spoke about the need for a mobile strategy and how the technology is changing the way brands communicate with their customers”. Google lays out its argument for brands to get mobile ... [...]

The latest ‘Econsultancy’ blog post is titled “38% of companies will be increasing their investment in Social Media Management Systems this year: report”. Amy Rodgers says, “In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies. The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment. This highlights the strength of an industry... [...]

MarketingSherpa is holding the ‘Email Summit 2013’ in Las Vegas on February 19-22, 2013. Key speakers of the summit are Flint McGlaughlin, Jay Baer, Matt Bailey and more. MarketingSherpa team says, “The Email Summit 2013 agenda has been announced and includes 25 speakers, 30 roundtable discussions, eight breakout sessions, and five tactical trainings all designed with one goal in mind – to help you optimize your email marketing programs. 5 Goals of Email At this year’s Email Summit, our agenda will follow a structure that will help attendees quickly connect each... [...]

The latest ‘Econsultancy’ blog post is titled “Seven techniques for providing a tablet optimised user experience”. David Moth says, “In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant. As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device. It’s a topic we’ve discussed in more detail in a... [...]

The latest ‘Econsultancy’ blog post is titled “Social media measurement: Is Google Analytics getting it wrong?”. Matt Owen says, “Social media attribution is BIG news. Marketers are struggling to attribute revenue to social channels, and lack of definable ROI is one of the major reasons that businesses cut back on social investment. I spend a lot of time looking at our own social attribution, but it strikes me that in many cases, the closer I look, the less clear a picture I have. This isn’t because the figures I have to work with aren’t clear”. Social media... [...]

The latest ‘Econsultancy’ blog post is titled “Smartphones achieve highest paid search CTR: report”. David Moth says, “Mobile devices achieve higher click-through rates than desktops when it comes to UK paid search ads, according to a report from Marin Software. The data looks at how different devices performed during 2012, with smartphones achieving the highest CTR at 5.87%, compared to 3.93% on tablet and 2.29% on desktop. And though the same is true of the Eurozone, the difference is less pronounced – smartphones achieved a CTR of 4.78%, compared to 4.48% on tablet... [...]