The latest ‘Econsultancy’ blog post is titled “71% of businesses plan to spend more on digital marketing technology in 2013”. David Moth says, “Just over two-thirds (71%) of businesses are planning to increase their spend on digital marketing technology this year, down marginally from 74% in 2012. In comparison, just 3% of companies plan to decrease the amount spent on digital technology. The findings come from the new Econsultancy/Responsys Marketing Budgets 2013 Report, which looks in detail at how companies are allocating their online and offline marketing budgets... [...]

The latest ‘Aweber’ blog post is titled “How An Offline Business Gets Online Sales”. Crystal Gouldey says, “As you can imagine, farmers aren’t spending too much of their time online. But Earth Fortification Supplies Company (Earthfort), a business that helps with management of soil biology for agriculture, markets to farmers. So it’s no surprise that most of Earthfort’s subscribers come from offline sources. But what might be a surprise is that Earthfort“. How An Offline Business Gets Online Sales Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to reinforce your ecommerce activities with email marketing”. Michael Linthorst  says, “Website owners hate abandoned shopping carts, inactive customers and decreasing conversion rates, but all too often opportunities are left unexploited to reduce these by delivering personalised, targeted event driven email marketing. Email marketing also provides opportunities to build relationships, trust and boost customer loyalty which will also positively affect the bottom line”. Five ways to reinforce your ecommerce... [...]

The latest ‘Econsultancy’ blog post is titled “Permission email marketing, it’s what we do isn’t it?”. Tim Roe says, “The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash. In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians”. Permission... [...]

The latest ‘Econsultancy’ blog post is titled “Research: Where will Australian marketing dollars be spent during 2013?”. Claire Brinkley says, “The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year. Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital”. Research:... [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include calculating email marketing ROI, digital marketing budgets, online newsrooms, Facebook mobile, showrooming and online adspend in China. For more digital marketing stats, check out our Internet Statistics Compendium”. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How do consumers research and purchase your products?”. Ian Gregory says, “This tool could help identify new opportunities for your business and show the senior execs in your business how consumers in your market are typically interacting between the online and the offline world when making a decision on which product to buy and where to buy it from. The data behind the research is compiled by TNS, the IAB and Google (in case you are questioned on the credibility of this data). The consumer barometer tool is split into... [...]

The latest ‘Aweber’ blog post is titled “Valentine’s Day Email Ideas For Any Business”. Crystal Gouldey says, “It feels like you wrap up one holiday email campaign only to have the next one fast approaching; so goes the life of the marketer. Valentine’s Day is most known for love and romance – do you know how your business fits into this intimate holiday? Whoever you are and whatever you do, we have some suggestions for you. We looked at Valentine’s emails from some larger businesses to help spark ideas for all businesses“. Valentine’s Day Email Ideas For Any Business Aweber... [...]

The latest ‘Econsultancy’ blog post is titled “Google AdWords changes the game with enhanced campaigns”. Andy Heaps says, “Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years. The focus of the change is to enable advertisers to target people at the right time, in the right place, with the right advert and call-to-action. Effectively, the structuring of Adwords campaigns is becoming device independent, removing the ability to have specific mobile, tablet or desktop targeted... [...]

The latest ‘Aweber’ blog post is titled “Valentine’s Day Giveaway: Because We ♥ You”. Amanda Gagnon says, “The AWeber team gets pretty excited here and there throughout the day. Chats fly, smiles appear and sometimes you can hear laughing. And it’s because of you. When we see a small business doing something AWesome (especially if it’s one of our customers), we’re happy. And since it’s the month of Valentines, we want to show the love“. Valentine’s Day Giveaway: Because We ♥ You Aweber Blog  [...]