The latest ‘Econsultancy’ blog post is titled “Right message, right person, right now: four steps to delight customers in real time”. Daniel Guest says, “The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in the ’live contact zone’”. Right message, right person, right now: four steps to delight customers in real time ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “10 great examples of responsive design from around the world”. David Olshanetsky says, “Responsive design as a standard feature on a website is growing quickly.  There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be optimised for small screens. The choice now is between a dedicated mobile site, an app, or responsive design. So to show how responsive design can be applied in practice, here are 10 examples from around the world”. 10 great... [...]

The latest article on HubSpot blog is titled “How to Turn Your Blog Subscribers Into Valuable Business Leads”. Pamela Vaughan says, “With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely not using your blog to its fullest potential”. How to Turn Your Blog Subscribers Into... [...]

The latest ‘Econsultancy’ blog post is titled “The worst content marketer in the world?”. Doug Kessler says, “Everyone thinks content marketing is the only way to win a market. Here’s a little story that might disprove that. I hate naming names, but there’s a company out there which just doesn’t get content marketing. It’s a big tech company with excellent products. But it hasn’t yet figured out that people really don’t care about products”. The worst content marketer in the world? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The 7 Personalities Every Successful Social Media Manager Has”. John Bohini says, “There aren’t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity”. The 7 Personalities Every Successful Social Media Manager Has HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Eight physical product landing pages to inspire you in your next project”. Peter Meinertzhagen says, “I was recently trying to put together some examples of good landing page design and found there was a lack of blog posts looking at physical products in particular. There are lots of blog posts about designing effective landing pages, and case studies of websites that are doing it right, but nearly all of the examples given were of landing pages for software or service products. Yes, you can apply many of the same principles... [...]

The latest article on HubSpot blog is titled “Brilliant Little Hacks to Make Your Blog Way More Personal”. Pamela Vaughan says, “The age of context is among us, folks. If you haven’t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time. But according to a survey report from Yesmail Interactive and Infogroup Targeting”. Brilliant Little Hacks to Make Your Blog Way More Personal HubSpot  [...]

The latest article on HubSpot blog is titled “The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]”. Corey Eridon says, “First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, andcheck that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow“. The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Google’s new paid and organic report: An expert view”. Ben Davis says, “Google yesterday released a new paid and organic report in AdWords to ‘help you better understand how people searching on Google are connecting with your business’. According to the Big G, the new report is ‘the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page’. Here’s a pic of what the report looks like”. ... [...]

The latest article on HubSpot blog is titled “Why Do Mobile Banner Ads Stink So Much?”. Ari Jacoby says, “When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one”. Why Do Mobile Banner Ads Stink So Much? HubSpot  [...]