The latest ‘Aweber’ blog post is titled “Small Businesses Getting AWesome Results With Email Newsletters”. Rebekah Henson says, “Email marketing works. How much does it work ? How about a $40 return on every $1 you invest in your marketing? But stats don’t always convince. What about real results? From real businesses? These are the stories of 12 real businesses, non-profits and entrepreneurs who market with email newsletters. Don’t take our word for“. Small Businesses Getting AWesome Results With Email Newsletters Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Emotion: The elephant in the room for marketers?”. Guy Reason says, “Imagine that you are standing in the beer aisle in a supermarket. You want to pick a lager among a whole range of similar looking brands. One name stands out to you. You may remember drinking it when you went to Croatia that summer. You drank beer at the beach. You had an amazing time. Nothing ever tasted better and more refreshing. This may be an active memory and you actually picture yourself at the beach. More often than not, you’d already have put... [...]

The latest article on HubSpot blog is titled “What It’s Like Growing an Inbound Company Culture”. Tiffany Sauder says, “Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence — and maybe even a little bit of arrogance. Because what you’re saying is that you know”. What It’s Like Growing an Inbound Company Culture HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Stronger correlation between Google+ and search rankings than Facebook and Twitter: report”. David Moth says, “Sites that have a high number of social shares, comments, tweets and +1s tend to rank better in Google, according to a new report from Searchmetrics. And of all the four main social networks it appears that Google+ actually has the strongest correlation with high search rankings. The report is based on analysis of 10,000 search terms from Google UK, using the first three pages of results”. Stronger correlation... [...]

The latest article on HubSpot blog is titled “Pinterest Rolls Out Price Alerts to Encourage More Sales”. Ginny Soskey says, “When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was “only” a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn’t a business case for Pinterest”. Pinterest Rolls Out Price Alerts to Encourage More Sales HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Get Your Emails Delivered (A Guide)”. Amanda Gagnon says, “Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy. He’s been pleased by a recent upsurge in clicks through to his site, but today as he keeps refreshing his QuickStats, the number of opens and clicks aren’t ticking up as highly as he’s expected. In fact, he’s getting worried. They’re not moving much at all. In fact, I’m getting worried, too.... [...]

The latest article on HubSpot blog is titled “Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google”. Pamela Vaughan says, “Do those search engine optimized press releases you’re sending actually boost your search rankings? What about those guest blog posts you’re writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues”. Optimized Links in Press Releases & Guest Posts Can Harm... [...]

The latest article on HubSpot blog is titled “17 Compelling Stats That Make the Case for Smarter Site Design”. Rachel Sprung says, “As marketers, we’re constantly thinking about our company’s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site?Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that’s a lot to worry about”. 17 Compelling Stats That Make the... [...]

The latest article on HubSpot blog is titled “How to Succeed in Sales Today: Start Helping Your Prospects”. Pete Caputa says, “Sales is a vital part of any organization — if you’ve got a product or service, you’re going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople is the difference between making or missing revenue goals. In my position, having a great sales team is the difference between sleeping or lying awake night”. How to Succeed in Sales Today: Start Helping Your Prospects HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce page load times are becoming slower: stats”. David Moth says, “Site speed is one of the most important elements in providing a good online user experience as nobody wants to sit around waiting for pages to load. In fact research has shown that a one second delay in load timecan cause 7% loss in customer conversions. But a new report from Radware suggests that despite the effort that businesses put into ensuring a fast load time, average site speeds are actually getting slower”. Ecommerce page load times... [...]