The latest article on HubSpot blog is titled “The Power of Google Rich Snippets for Ecommerce SEO”. Liz Knight says, “If you spend much time reading “the blogs,” you’ve probably read that rich snippets are an overlooked but essential component of yourSEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise”. The Power of Google Rich Snippets for Ecommerce SEO HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Facebook’s new analytics tool: is it any good?”. Matt Owen says, “Facebook has recently begun beta testing updated page analytics with a swanky new look. I’ve been playing about with the new system over the weekend, and while there’s plenty to be said for the new aesthetic, is there really any more useful insight on offer here? Let’s take a look”. Facebook’s new analytics tool: is it any good? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “How to Create Marketing That’s Actually Helpful [Printable Checklist]”. Shannon Johnson says, “Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers”. How to Create Marketing That’s Actually Helpful [Printable Checklist] ... [...]

The latest article on HubSpot blog is titled “The History of SEO, and a Glimpse Into Its Future [SlideShare]”. Kieran Flanagan says, “It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed”. The History of SEO, and a Glimpse Into Its Future [SlideShare] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Six examples of brilliant marketing creative to enjoy with your coffee”. Ben Davis says, “Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever”. Six examples of... [...]

The latest ‘Econsultancy’ blog post is titled “Six useful case studies on where to place your CTA to maximise conversions”. David Moth says, “There are many factors that influence the design of yourcall-to-action and it’s certainly a feature that benefits from extensive testing and tweaking. It’s likely that it’s an area that is somewhat neglected though, as our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small... [...]

The latest article on HubSpot blog is titled “SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week”. Ginny Soskey says, “It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages”. SlideShare Launches New Infographic Capabilities, and Other... [...]

Silverpop has released a free ebook titled “Print Money Today: 7 Emails Marketers Should Automate to Drive Massive ROI”. The Silverpop team says, “As email marketers, you’re faced with a daunting threefold challenge: how to make your emails more relevant, how to drive more revenue, and how to do so while stretching your precious resources. Enter automated (“triggered”) email programs, which are typically the highest-performing approach for email marketers. Download our ebook and learn how automated emails can help you drive engagement and revenue”. Silverpop’s... [...]

The latest ‘Aweber’ blog post is titled “Facebook Hashtags: Are They Worth Your Time?”. Rebekah Henson says, “Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise to filter out?“. Facebook Hashtags: Are They Worth Your Time? Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Three inspiring B2B marketing case studies”. Ben Davis says, “We get lots of request for examples of good B2Bmarketing, so here’s a trio for you and all your family. For this post, I’ve been taking a look back at our shortlisted B2B entries from The Digitals awards, which were handed out last month”. Three inspiring B2B marketing case studies ‘Econsultancy’ Blog  [...]