The latest article on HubSpot blog is titled “5 Ways You Can Capitalize on Facebook’s News Feed Algorithm Update”. Ginny Soskey says, ““Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing”. 5 Ways You Can Capitalize on Facebook’s News Feed Algorithm Update HubSpot [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “22 more reasons why I’ll leave your website in 10 seconds”. Chris Lake says, “A few years ago I compiled a list of things that I find abhorrent when using websites. Things that I cannot tolerate for more than a few seconds, and which invariably cause me to press the back button. What am I referring to? Autosound, for starters. Pagination. Pop-ups. Slow loading speeds. And a whole bunch of other crimes against the user experience. You’ll still encounter these things most days, unfortunately. Now, let’s get... [...]
The latest ‘Aweber’ blog post is titled “Story Bumping: How To Get Your Posts Seen On Facebook”. Rebekah Henson says, “EdgeRank. You might have heard of it. It’s that magic spell Facebook casts to get your posts either seen or buried in the news feed. Well, almost. Yesterday, Facebook announced a special update to its ranking system to help get your Page’s posts seen more often by more people. This goes along with the news“. Story Bumping: How To Get Your Posts Seen On Facebook Aweber Blog [...]
Silverpop has released a free ebook titled “Ken Magill’s List Hygiene Guide: How to Clean Up Your Database”. The Silverpop team says, “How do you strike the right balance between removing “complainers and deadbeats” from your database and increasing ROI? With email inbox providers blocking businesses that fail to follow good deliverability practices, the task can be challenging. Download this white paper from email expert Ken Magill and learn the best way to manage inactives without sacrificing revenue”. Silverpop’s ‘Ken Magill’s List Hygiene... [...]
The latest article on HubSpot blog is titled “Tweet This, Not That: Simple Swaps That’ll Make Your Twitter Posts More Appealing”. Liz O’Neill says, “By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you. So far, it’s working”. Tweet This, Not That: Simple Swaps That’ll Make Your Twitter Posts More Appealing HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Six case studies and an infographic on how to write effective email subject lines”. David Moth says, “There are many factors that influence whether or not people bother to open your marketing emails or not. Email frequency, brand affinity and time of day are all influential, as is the subject line that marketers opt for. The precise wording will vary depending on the brand identity and the product offer, but the basic aim is to grab the reader’s attention and make them interested enough to clickthrough and find out more”. ... [...]
The latest article on HubSpot blog is titled “75 Free Stock Photos to Use in Your Marketing [Free Download]”. Anum Hussain says, “Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Embarrassed, I quickly went to the offer to see where I had gone wrong”. 75 Free Stock Photos to Use in Your Marketing [Free Download] HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “How web design can be used to drown out the trolls”. Steve Richards says, “If there’s one constant in any griping discussion about the internet, it will be either the presence of trolls, or rants about trolls and trolling behaviour on just about any website you care to mention. I should say, for the purposes of this article, that we’re not talking about the appalling abuses received by women lately on Twitter – which has moved far beyond trolling and into the space of criminal threats – but about the... [...]
The latest ‘Aweber’ blog post is titled “Meet Us At Affiliate Summit East ’13!”. Rebekah Henson says, “Are you heading to Affiliate Summit East ’13 in Philadelphia on August 18? So are we! We’d Love To Meet You There We’ve got plenty of opportunities to meet up all Summit long, including a happy hour to kick everything off. Swing by our table at Sunday’s Meet Market on August 18, then join us“. Meet Us At Affiliate Summit East ’13! Aweber Blog [...]
The latest article on HubSpot blog is titled “Let’s Get Personal: Why We Need to Market to Individuals, Not Audiences”. Ranjan Roy says, ““Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber’s past viewing.” That’s what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations”. Let’s Get Personal: Why We Need to Market to Individuals, Not... [...]