The latest article on HubSpot blog is titled “Tumblr Shuts Down Popular Blogger: Who’s Next?”. Dan Lyons says, “Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material, it can — and will — shut down your account, erasing everything you’ve ever posted. That’s exactly what happened to a popular blogger who goes by the name Bohemea”. Tumblr Shuts Down Popular Blogger: Who’s Next? HubSpot [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “52% of agencies now offer a ‘full range of digital marketing services'”. David Moth says, “To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing. And as companies seek to join up what have often been siloed activities, agencies are moving towards a fuller service offering to cater for the increased demand. Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range... [...]
The latest article on HubSpot blog is titled “How Much Do We Distrust Ads? Enough to Refuse Free Money [Video]”. Tom Cattaneo says, “Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague”. How Much Do We Distrust Ads? Enough to Refuse Free Money [Video] HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Do you know who I am? The importance of personalisation”. Eric Abensur says, “The online retail market is a competitive place, but despite the challenging economic times shoppers aren’t spending less, they are just spending differently. According to figures from IMRG, conversion rates from visitors to sales for online retailing in May 2013 rose by 20% when compared to the same month in 2012″. Do you know who I am? The importance of personalisation ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “19 Reasons Your Social Media Might Not Work Out the Way You Planned”. Eric Siu says, “Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right”. T19 Reasons Your Social Media Might Not Work Out the Way You Planned HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Is duplication the sincerest form of flattery?”. Danny Chadburn says, “On one of my regular rambles through Wikipedia, I recently came across the Joke Theft entry. It’s an interesting read covering joke origins, examples of some fiery comedic feuds, and a South Park reference. I think approximately 43% of Wikipedia articles include a South Park reference. It discusses how, as the popularity of comedy increased in the 80s and 90s, the first person to tell a joke on some form of media became the one associated with... [...]
The latest ‘Econsultancy’ blog post is titled “Making websites accessible without sacrificing aesthetics”. Simon Norris says, “Fifteen years after the Web Accessibility Initiative was launched, which aimed to improve web usability for those with disabilities, online accessibility is still widely ignored. Far too often there is a belief that a compromise must be madebetween accessibility and an attractive design. As a result, a myriad of misconceptions have emerged, often preventing people from making a determined effort to integrate”. Making websites accessible... [...]
The latest ‘Econsultancy’ blog post is titled “How to keep making content…forever”. Matt Owen says, “Blast it. I can’t write. I’ve been sat at my desk all morning pontificating. Trying to get something down on paper and it’s just not happening. In the age of content marketing, writer’s block is a big problem. And frankly it’s not the first time I’ve had this problem. So how do I keep those web impressions a-rolling?”. How to keep making content…forever ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Introducing the all new Internet Statistics Compendium”. Luke Richards says, “As you may have noticed, the format of our Internet Statistics Compendium reports has recently undergone some format changes. This is to reflect the upcoming new taxonomy of the Econsultancy site, and when complete will take the shape of a bundle of 12 reports, including: Advertising: Incorporating trends on internet advertising (including video and social ads) as well as affiliate marketing data”. Introducing the all new Internet... [...]
The latest article on HubSpot blog is titled “Embrace the Controversial: Why You Should Publish Pricing on Your Website”. Doug Kirk says, “One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items)”. Embrace the Controversial: Why You Should... [...]