The latest ‘Econsultancy’ blog post is titled “14 brands that increased conversion rates via responsive design”. Chris Lake says, “Every month more than 100,000 people visit Econsultancy using a mobile device, but we’re yet to launch a responsive site. This isn’t because we don’t want to make the user experience better for mobile and tablet users. It’s simply that we’ve had to prioritise other things, and tech resources are limited. It’s pretty straightforward to make a business case for mobile-friendly design if you have a transactional but non-responsive... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “What Is a Landing Page? [FAQs]”. Corey Eridon says, “You know how we talk about using your blog to answer common questions that your leads and customers have? And sometimes even popping on over to Sales and Customer Service and asking them, “Hey, what kinds of questions do you get all the time?” That’s how this post was born. Because it turns out, a lot of people are asking over and over again … just what is a landing page? Well, time to learn. (If you feel confused half-way through and want to give up,... [...]
The latest ‘Econsultancy’ blog post is titled “Springsteen shows why it’s positive to be negative with your PPC”. Pete Whitmarsh says, “Can you remember back to those days when you naively viewed the internet as an innocent playground of interesting things, before your outlook was forever sullied by initiation into the digital marketing community? Before your blinkers were taken off and you realised that 95% of everything on the internet has been specifically put there – after a lot of thought, time and investment, I might add – to make money?”. Springsteen... [...]
The latest article on HubSpot blog is titled “A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)”. Niti Shah says, “What’s the difference between a poor first-time connect and a successful one? One word:context. Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a companyand the person you’re trying to speak to, you can better frame a conversation”. A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone) ... [...]
The latest ‘Econsultancy’ blog post is titled “What do search marketers think of Enhanced Campaigns?”. David Moth says, “Back in February Google announced that it was overhauling the way AdWords worked with the rollout ofEnhanced Campaigns. It’s a catchy name that makes the new system sound like an upgrade on the old model, however there was some disquiet among paid search marketers as Google has essentially removed the ability to run PPC campaigns targeting specific devices”. What do search marketers think of Enhanced Campaigns? ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “How to Make a Marketing Video: A Beginner’s Guide [VIDEO]”. Kristen Craft says, “When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers … but most marketers would say actually doing video is a whole other ball game. Why are we so afraid of doing video? Most of us get paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing... [...]
The latest ‘Econsultancy’ blog post is titled “Five ways a data layer can help your website”. Ian McCaig says, “The World Wide Web Consortium (W3C) is working to release a global data standard for the inclusion of a data layer to sit on top of your site that will help improve developers’ lives in a variety of ways. This isn’t a topic that generally gets much coverage, so what is a data layer? A data layer is a JavaScript object that sits in your pages for every user and holds the key pieces of information used by many of the technologies that you might want... [...]
The latest article on HubSpot blog is titled “Facebook Announces News Feed Changes, Gets More Transparent With Businesses”. Dan Lyons says, “Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. That’s the gist of an event Facebook held today. “We’ve been working hard to simplify advertising on Facebook, streamlining the ad products we offer and also making them easier to use,” Facebook announced on the revamped Facebook... [...]
The latest ‘Aweber’ blog post is titled “AWeber Gives Back: Merry Christmas (In July!)”. Rebekah Henson says, “AWeber believes giving back is always in season. That’s why we celebrated Christmas in July, with a special food drive benefiting food banks in our local community. We partnered with United Way of Bucks County to donate food to a local network of 27 pantries in our county. AWeber Collected Over 2,500 Pounds Of Food“. AWeber Gives Back: Merry Christmas (In July!) Aweber Blog [...]
The latest article on HubSpot blog is titled “The Ultimate Guide to Attending INBOUND 2013”. Rachel Sprung says, “In two short weeks, we’re excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it’s a lot of work to organize an event like that … but attending an event — any event — isn’t always a piece of cake, either. Some people have trouble securing budget and time off from”. The Ultimate Guide to Attending INBOUND 2013 HubSpot [...]