The latest ‘Econsultancy’ blog post is titled “Social listening industry thrives as marketers tune into customer voice”. Amy Rodgers says, “This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice. The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services”. Social listening industry thrives as marketers... [...]

The latest article on HubSpot blog is titled “How to Write the Worst Guest Blogging Pitch of All Time [Template]”. Ginny Soskey says, “When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed — so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we’re always thrilled to feature bloggers when they contribute thoughtful, original content that our amazing readers (ahem — that’s you) would love”. How to Write... [...]

The latest ‘Econsultancy’ blog post is titled “Nine tips to help improve your product filtering options”. David Moth says, “Only a small proportion of shoppers will arrive at an ecommerce site knowing the exact product they’re looking for, while most will prefer to browse and consider different options. As such sites need to give shoppers tools to search their product range and strip out the items they’re not interested in. An effective site search function is obviously a key element, but product filters are also necessary if you want to deliver a decent user... [...]

The latest article on Business Insider is titled “How Much Is A Facebook ‘Like’ Worth To A Brand?”. Josh Luger says, “As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Brands spend more on Facebook than any other social network. However, marketers are uncertain if that investment is well-spent”. How Much Is A Facebook ‘Like’ Worth To A Brand? Business Insider  [...]

The latest article on HubSpot blog is titled “In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor”. Adam de Jong says, “Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history”. In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Five tips for reducing email spam complaints”. Michael Linthorst says, “Some email marketers see the spam button as an evil device that ruins their email reputation while they are forced to watch helplessly. But while it is true that spam complaints can have a disastrous effect on your email reputation, email marketers are everything but powerless in their efforts to stop collecting them. Here are five tips (plus one bonus) to help you reduce the number of spam complaints you receive”.  [...]

The latest article on Business Insider is titled “Google Just Threatened To Ban News Sites That Run Advertising It Doesn’t Like”. Jim Edwards says, “In the last week, Google has twice made clear threats against web sites that run “native” ads or sponsored content that isn’t properly disclosed to readers and that appears to be regular news content. The search engine’s web spam chief, Matt Cutts, says Google will ultimately remove publications from Google News if its rules aren’t followed”.  [...]

The latest ‘Econsultancy’ blog post is titled “How to optimise your order confirmation screen for extra sales and sharing”. David Moth says, “For most retailers the moment a customer makes a purchase is the time to relax and reflect on a job well done, however this is potentially missing one last opportunity for promoting repeat purchases and social sharing. A new report from Owned It looks at the steps brands are taking to optimise their order confirmation pages, with Amazon and M&S apparently making the most of the opportunity to encourage further sales and... [...]

The latest article on HubSpot blog is titled “Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbook”. Corey Eridon says, “Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily”.  [...]

The latest ‘Econsultancy’ blog post is titled “The five don’ts of social media ROI”. Danny Whatmough says, “There’s been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure? At a #socialcloud event last night I outlined what I believe are the five pitfalls that everyone should try and avoid when approaching social media ROI“.  [...]