The latest article on Business Insider is titled “Beyond Pinterest: The Best Of Other Social Commerce Business Models”. Josh Luger says, “Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales,... [...]

The latest article on HubSpot blog is titled “The Best Marketer in Silicon Valley Is Doing Everything You’re Not Supposed to Do”. Dan Lyons says, “Tesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Tesla’s stock has tripled in the past six months. Its sexy Model S sedan is selling as fast as Tesla can make them, and the company has even posted a modest profit”.  [...]

The latest ‘Econsultancy’ blog post is titled “7 top challenges to integrated marketing”. Stefan Tornquist says, “With only a week to go before the opening gala of Integrated Marketing Week in New York (June 10th – 13th) we’re finishing up our posts talking about some of the preliminary findings from the report that’s premiering at the event. Today: the top seven challenges to integration (and how success means going back to the creative drawing board.)”.  [...]

The latest ‘Aweber’ blog post is titled “One Thing Marketers Aren’t Doing (That You Need To!)”. Rebekah Henson says, “So you use one of our apps, maybe Etsy, maybe PayPal to add people to our mailing list. (If you don’t, this is actually still a relevant idea; it’s just extremely important with apps involved.) There’s one vital step in this process that a lot of marketers miss: sending an app-specific confirmation email that invites“.  [...]

The latest article on Business Insider is titled “What Mary Meeker Says About The State Of Advertising On The Web”. BT team says, “Kleiner Perkins partner and former analyst Mary Meeker just released her in-depth look at the state of the web. This year, she devoted a huge chunk of her 100-page-plus slide deck to advertising, media and e-commerce. Last year we boiled it down to just 11 slides. This year, 26 pages of her deck are on ad revenue and media. The presentation was given at the AllThingsD’s D11 conference”.  [...]

The latest article on HubSpot blog is titled “Where Do Marketers Get Leads? [Data]”. Sara Davidson says, “Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leadscome from. After all, that’s where it all starts, right?”.  [...]

The latest ‘Econsultancy’ blog post is titled “Seven user shortcuts that will help reduce checkout abandonment”. David Moth says, “Checkout abandonment is inevitable on ecommerce sites as the plain truth is that some people simply aren’t ready to make a purchase. However there are certain steps that sites can implement to limit the number of customers that dropout during the checkout phase. The basic aim is to make it as simple as possible for your customers to hand over their cash, which means limiting the amount of form filling and offering shortcuts wherever possible”.  [...]

The latest article on Business Insider is titled “Here’s A Facebook Ad Sales Pitch Deck”. Laura Stampler says, “There are two ways to buy ads on Facebook: directly, through Facebook’s own tools; or through Facebook Exchange (FBX). FBX allows advertisers to target Facebook users based on their non-Facebook web browsing histories. Most people outside the world of adtech don’t know how this works. But an FBX ad sales pitch deck was displayed during a live stream event in which Facebook Exchange product marketing manager Scott Shapiro told advertisers why they... [...]

The latest article on HubSpot blog is titled “10 Lessons From Steve Jobs That Every Marketer Must Learn”. Dan Lyons says, “Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world … but he didn’t look that great on paper. He wasn’t an engineer. He couldn’t write a line of code. He didn’t have an MBA. He had no college degree at all. He wasn’t a great manager, in the conventional sense”.  [...]

The latest ‘Econsultancy’ blog post is titled “24 beautifully-designed web dashboards that data geeks will love”. Chris Lake says, “We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.  This is where dashboards come into play: a well-designed dashboard can save huge amounts of time, helping people to quickly identify the numbers that matter, in order to make insightful observations or to compile reports. Dashboard design is... [...]