The latest ‘Econsultancy’ blog post is titled “Is Google+ going to feature Facebook style promoted posts?”. Matt Owen says, “If you’re a regular user of Google+ (and if you aren’t, here’s some good reasons you should be), then you may have seen a few unusual posts popping up on your feed today. This will lead to speculation that despite its previous ‘No ads’ stance, Google may be willing to include a few Facebook style promoted posts to add spice to the G+ mix”.  [...]

The latest ‘Econsultancy’ blog post is titled “10 useful Google Analytics custom dashboards”. Graham Charlton says, “A bit of customisation always helps if you want to extract maximum value from Google Analytics. Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs. Here I’ve rounded up 10 custom GA dashboards from various sources. Just click on the link under the screenshots to automatically add these to your Google Analytics profile”. 10... [...]

The latest article on HubSpot blog is titled “The 5 Social Media Metrics Your CEO Actually Cares About”. Meghan Keaney Anderson says, “This is Brian, our CEO. Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He’s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data fromvanity metrics, and he’s quick to let you know what truly counts as an indicator of how our company is faring at delivering on its promise”. The... [...]

The latest ‘Econsultancy’ blog post is titled “Seven tips for designing an effective ecommerce call-to-action”. David Moth says, “In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected. In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of... [...]

The latest article on Business Insider is titled “This Video Ad Server Is Now Backed By $121 Million In Venture Funding”. Jim Edwards says, “Videology, a video ad serving platform for advertisers, agencies and publishers, raised $60 million in new investment funding, reports AdExchanger: “When you have people offering to give you money, why not take it,” reasoned CEO and founder Scott Ferber in an interview with AdExchanger. “We plan to put it to good use, particularly as we work to build out our efforts on the supply side and our global presence.” Videology... [...]

The latest article on HubSpot blog is titled “Mary Meeker’s Newest Internet Trends Report a Must-Read for Marketers”. Dan Lyons says, “Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places”. Mary Meeker’s Newest Internet Trends Report a Must-Read for Marketers HubSpot  [...]

The latest article on Business Insider is titled “Twitter Is Going Head-To-Head With Facebook In ‘Custom Audience’ Advertising”. Jim Edwards says, “Lost in the shuffle last week when Twitter officially unveiled two new video ad products was Bloomberg’s unconfirmed report that Twitter is also working on a “custom audiences” advertising tool. Facebook already has one. A “custom audiences” function would allow a retailer like Best Buy to bring its list of customer email addresses to Twitter. Twitter would then serve ads against any... [...]

The latest article on HubSpot blog is titled “New Facebook Verification Badges Highlight Dire Need for Disruption”. Corey Eridon says, “Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out “Verified” pages and profiles. I say there’s no action item required because there’s nothing you can do — as an individual account holder, or for your brand — to get your page or profile verified on Facebook”. New Facebook Verification Badges Highlight Dire Need for Disruption HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “10 major brands with dreadful Google+ pages”. David Moth says, “Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”. We’re all sitting around expecting that one day Google will unveil its true purpose and all the effort will have been worthwhile, but at the moment I feel that blind optimism is one of the only things keeping it going. Admittedly the latest updates have improved the usability somewhat and Hangouts are certainly an interesting... [...]

The latest ‘Aweber’ blog post is titled “Irritating Marketing Trends – Do They Actually Work?”. Rebekah Henson says, “What’s the most irritating marketing trend you know? I noticed a growing trend of businesses using Unicode characters in subject lines – snowmen at Christmas, hearts for Valentine’s Day, suns for summer sales. And to me? It looks like something my 13-year-old cousin would post on Facebook. But trusted retailers must be seeing success with“. Irritating Marketing Trends – Do They Actually Work? Aweber Blog  [...]