The latest ‘Econsultancy’ blog post is titled “How Sony uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony. The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.” The aim is then to learn from the conversations to create better products and services. But does the company achieve this lofty goal? To find out, here’s... [...]

The latest ‘Econsultancy’ blog post is titled “Four ways agile marketing will change your business and interactions with customers”. Juliet Stott says, “At the recent Neolane & Celerity co-hosted breakfast seminar Ashley Friedlein spelt out what agile marketing is and how it’s going to change us all. In his introduction he said we’ll all be talking about ‘real time’, ‘agile’, ‘on demand’, ‘automation’, ‘speeding up’ and ‘event triggered’ in the months and years ahead. What was clear from... [...]

The latest article on HubSpot blog is titled “What the Arrested Development Re-Launch Tells Us About the Future of Mass Media”. Dan Lyons says, “Last week, my colleague Ginny Soskey wrote afantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need to. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking”. What the Arrested Development Re-Launch Tells Us About... [...]

The latest ‘Econsultancy’ blog post is titled “Five reasons you should stop using no-reply email addresses right now”. Michael Linthorst says, “A lot of email marketers use no-reply addresses to send their emailings. The wide variety of excuses to do so range from ‘Nobody answers my emails anyway’ to ‘I don’t want to receive out of office emails’. But when it comes to email marketing, there are no good excuses for using no-reply addresses. Not only will your recipients conclude that you don’t care about what they’ve got to say, no-reply addresses also... [...]

The latest article on HubSpot blog is titled “101 Awesome Marketing Quotes, Revisited [SlideShare]”. Rachel Sprung says, “When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a grasp of the inbound”. 101 Awesome Marketing Quotes, Revisited [SlideShare] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “When bad content happens to good websites”. Louis Gudema says, “Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content. For example, did you know: The one sure-fire tip for losing weight? That a certain billionaire thinks that the economy is about to crater? That Tom Brady and Bridget Moynahan are having a baby?”. When bad content happens to good... [...]

The latest ‘Econsultancy’ blog post is titled “Why do most marketers have split personalities?”. Kari Havard says, “Do marketers suffer from schizophrenia? Do we unwittingly switch between being “normal people” to being blinkered marketers? Do we lose sight of our own emotions and passions and turn into metric driven robots? And if we do, does this change in behaviour cloud our judgement when building marketing strategies for the organisations we work for? If you can relate to such behaviour, and find yourself, and others around you, showing some symptoms,... [...]

The latest ‘Econsultancy’ blog post is titled “Eight brilliant mobile product pages”. David Moth says, “There is no exact template for designing mobile product pages as the small screen size means its up to each retailer to work out which features are most important for their customers. On an ecommerce site you can afford to squeeze in almost any feature you want but on a smartphone you need to be more selective. Even so there are a number of tools and functions that nearly all mobile sites should include, mainly because users expect to see them so leaving them out... [...]

Econsultancy is hosting a Google+ Hangout on ‘Managing Integration’ on Wednesday, May 29. Ryan Sommer says, “Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday with the hashtag #IMW13. Themes to be explored include: Integration success from an organizational perspective. How to allocate resources correctly. How to manage agencies and vendors”. ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How should you respond to awkward customers on social media?”. Chris Lake says, “Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high. The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person. Here’s a screenshot of the start of the spat”. How... [...]